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Retail Radar: Men Spring 2023

Top Pants by Growth

CARGO

+31%

YOY

CIGARETTE

+25%

YOY

WIDE LEGS

+24%

YOY

SHORTS

+11%

YOY

JOGGERS

-46%

YOY

Market Ups & Downs. For SS23, cargo pants continue to manifest a consistent growth for menswear, reaching +31% compared to the same period last year.¬†Commercially speaking, slimmer fit is favored, so for formal occasions and ceremonies, cigarette pants can represent the right option: the product present a +25% growth YoY. Aligning with relaxed tailoring or baggy fits, the wide-leg pants made it to the top 3, showing +24% on the e-commerce visibility YoY. From nylon technic aspects to easy summer styles, the 2000’s influence is pervading the men market too. Shorts are slightly growing, anticipating the warmest season, manifesting a +11% on the market compared to last year. While joggers are experiencing a solid decrease, with a -46% compared to the same period last year,

Consumer Searches Highlights

Consumer searches highlights some specific styles making the season statement on the market. All consumer interest is toward baggy trousers (+140%) and cargo (+120%) with a spike in parachute pants (+500%). The parachute cargo is expressing the right mix between Y2K and utility, with wider fits (wide leg pants +400% in searches YoY) and trendy nylon fabric. The product certainly represents a must-have for the younger audience. Utility and outdoor are making the statement on e-commerce, translating their appeal also into shorts styles too: nylon short saw a peak in searches with a +180% growth YoY. Lastly, anticipating the high summer drops, linen pants are already on trend, with a +100% growth in searches YoY. This wide-leg style has various uses, from an easy summer look to more formal styles.

Technic Styles

The Parachute Cargo

Searches
+60%

The Outdoor Short

Searches
+180%

Natural Appeal

The Basic Revival

Searches
+70%

The Fresh Linen Pant

Searches
+100%

Top Knit by Growth

CROCHET KNIT

+106%

YOY

CARDIGAN

+11%

YOY

POLO

-4%

YOY

Market Ups & Downs. Spring season continues to put an accent on knitwear pieces. Knitted crochet styles revealed their appeal for the men market too, after emerging as a womenswear trend to stay. The style represent the perfect layer to complete a spring outfit. The cardigan is still on the radar, manifesting as a stable trend with a +11% yoy, stressing the ultimate appeal for normcore essentials. Knitted polos, keep big visibility and stable trend, slightly decreasing with a -4% compared to the same period last year.

Consumer Searches Highlights

Consumer searches for knitted products highlighted an interest towards light knitwear, perfect for the transition through summer and to translate trendy preppy slim looks. Crochet has been a rising trends over the past few season, which invaded menswear as well. Crochet shirts are rising in searches with a growth of +90% YoY, representing a layering essential piece to be worn with a plain t-shirt for a relaxed city summer look. Polos are also experiencing a growth in searches, manifesting with a +80% compared to last year.

The Essential Cardigan

Searches
+500%

The Resort Crochet Shirt

Searches
+90%

The Fitted Polo

Searches
+80%

Top Prints by Growth

STRIPES

+25%

YOY

FLORALS

-12%

YOY

Market Ups & Downs. Stripes are having a moment with a growth of +25% YoY and go from natural raw interpretations to pajama styles. Stripes are in the first position of top spring prints for menswear on visibility. Florals is a stable trend with -12% on e-commerce to last year within the men market. The newest motifs have been interpreted with a more primal touch, proposed in two-tone or black and white and macro designs.

Primal Florals

Artisanal Stripes

Top Accessories by Growth

MINI BAGS

+130%

YOY

SLIPPERS & MULES

+128%

YOY

BELT BAGS

+67%

YOY

Market Ups & Downs. Men are dressing up in new accessories and showing more and more interest in mini bags. Starting with the now unavoidable belt bag, small bags are taking other shapes as they are worn more over the shoulder than on the belt. The genderless influence is being felt in the premium and luxury market for a more fashionable customer, while for the middle market, it is definitely the utility and outdoor style that predominates. On the footwear side, retailers are pushing slides and mules, that are growing on visibility more than the classic sneaker this season. To finalize the look, buckets and caps are up 43% over the same period last year.

New Men's Style

Nylon Belt Bag

Mules

Slide

Market Spotlight.

This Menswear Retail Radar includes a global analysis on top trends by range focused on Spring 2023. It highlights the products that stand out based on visibility and growth across global e-commerce assortment. This analysis includes an highlight on consumer interest to help you spot the most wanted shapes and react if you have missed some of these for the season. If you have a precise need or any question, do not hesitate to contact us via chat to have more information.

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Date:
18 April 2023
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