Dualistic Directions. Denim is heading to a strong y2k revival for menswear, proposing two antithetic directions. Under the influence of subcultural trend themes, the baggy wide fit is consistently growing: +291%. This spike in growth is mitigated by another increasing trend, as the millennial slim line standing out as another Spring 2023 protagonist. The graph on the right shows that straight and slim shapes make more than a half of the overall assortment, with skinny jeans representing 37,4% of the assortment, followed by slim lines (19,6%) and straight-leg (16,2%). The huge spotlight gained by these fits is also confirmed by a growth of +25% of stretch fabrics for denim, which underlines even more the skinny revival for menswear. Distressed and destroyed effects are still present for young market, but for mainstream clients, sleek super stretch styles are appearing in several e-commerce. Straight leg remain a must, adopted as a main trend and accounts for 16% of the global assortment. Cargo denims are at 8% of the range and show a consistent increase from last year.

Commercial Performance. Last year, skinny denim performed well for menswear in March, so it is not surprising to see more deliveries of this style during this period. Confirmation was that February 2023 has been a month with an increase in skinny jeans out-of-stocks. It is to be considered that June 2022 was another star month for this product. Globally straight leg has been the best sale for SS22, so be aware that you should still invest in this style in your denim range. In fact, it has been a good performer last February and the best-seller of March 2023.

Top Color By Growth

GREY DENIM +33%

Globally consumer interest on skinny has been stable during the whole year, but skinny distress jeans have been a quite unstable trend, loosing -15% on the market YOY and -14% on online searches now. Hot markets for this trend are now South East Asia, Australia, Russia, Brasil, England and Germany. The brands associated to those searches are Shein, Trapstar, Next, Boohooman.

Skater jeans, as baggy styles, are very popular and rising 130% in consumer interest that express the volume growth of consumer searches online for the product. Hot markets for this trend are North of Europe, Italy, France, Germany, Poland and US. The brands associated to skater pants are Empyre, Bonkers, Stussy, Weekday and H&M.