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Retail Narrative: Soulful Serenity

credits: The Goetheanum , Max Mara, @auralee, Cult Gaia, @dinokusnik, Paul Smith, Christopher Esber, @fearofgod, Jonathan Simkhai, Cult Gaia

A Poetic New World. This spring concept is drawing on the ongoing desire for sooting and mindful balance that consumer’s have put much more emphasis on during the pandemic. In a poetic format, this trend explores a new utopian uniform that embraces all the necessary ingredients for solace: purity, natural components, intimate tenderness, visionary minimalism and a genderless notion.  The emerging look defines a timeless and chic new uniform that is set to adapt to dynamic lifestyles while maintaining its calm. Fluidity and supersets are key here. From indulgent sleepwear satins to almost sheers and organic knits, materials draw on a repertoire of enhanced and curated styles that translate this familiar dreamtopia. On that dreamy note, gentle neutrals and subtly pigmented pastels enhance this pure and classy look. Slightly outlandish drapes, modern forms for wedges and metal trims, as well as soft sparkles or smooth gradients simultaneously enhance the mildly futuristic undertone and elevate the look of previous seasons.

Must-Haves for the Look

The featured growth index refers to the yearly market growth of the trend.

As seen on

Poetic Wellness

The data in this report features the retail narrative’s instagram growth index. The data relates to keywords that match the concept and shows the yearly evolution of each trend. The selected must-haves are based on current market data. Here the percentage describes the yearly growth of each product across e-commerces. The manifestation across multiple channels, from instagram to e-commerce, proposes this trend as a coherent and successful evolution to structure, build and highlight your collection assortments. If you need further narratives to succeed with your collection’s retail, please contact us in the chat.

23 November 2023