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Retail Narrative: Monochrome Muse

credits: Giada, Chloé, @iliridakrasniqi, @sirthelabel, Zara, @lpa, The Attico, @therow

« A Pure Poesia » The late arrays of sun are ready to gift us with a simple and minimalistic scenery to reveal the beauty of minimalism and purity. For transitional periods, blissful monochromes define a moment of stillness and recollection. Drenched in delicately neutral colors and more natural fabrics, women’s bodies are caressed by fluid shapes to enhance a senes of chic comfort. The look is striving for an indulgent sobriety, which is focusing on pieces that are timeless and versatile but focused on impressive details and meticulous quality.

Related Must-Haves

Parchment

+376%
INSTAGRAM

« Down To Earth » The parchment grey has emerged as the new basic across the past runways. It is evading the white line with a dusty and sedimental effect and keeps collections solidly rooted on the ground. It is light and sophisticated but its proximity to earthy pigments provides the shade with an honest and warming feel. The color is tranquil and neutral, wherefore it can surprise in monochromes or balance out juicy color options.

Luxurious Linen

+33%
INSTAGRAM

« Authentic chic » Linen is a fabric that is full of heritage and tradition. Its timeless memory reminds us of our strong bond with nature and its sturdy prevalence provides us with long-lasting narratives that connect past, present and future. The fabric’s touch is textured and its authenticity evokes a purifying feel. Linen is deeply connected with a primordial luxury and an ancient faded beauty. It allows consumers to step into a dream of primal beauty and chose a more sustainable path.

Tailored Wide Legs

+300%
INSTAGRAM

« Fluid Tailoring »  These wide-leg tailoring pants are navigating fashion along a new dynamic lifestyles and an elegant symbiosis of style and comfort. They represent the perfect empowering item for womenswear wardrobes. The fluid fit seems to drape smoothly along the leg and allows a gentle moment of seduction and femininity to invade the menswear archive piece. The wide leg pants is perfect for both work days and late summer travels.

Slides Elegance

+28%
INSTAGRAM

« Stylish & Sleek» The genderless slide fuses elegance and simplicity. Returning to the outline of its form allows creative design to re-invent lines. From criss-cross effects to puffy, super soft uppers and chunky soles, an ordinary shape is re-imagined with refinement now. Neutral colors or a delicate buckle can embellish the style for even more enhanced sophistication, while remaining the core of a pure and essential item.

The Look

Minimalistic Bliss.

This trend is depicting a pure scenario, ranging from color to textiles and shapes.  It is beautifully adjusted to simple lines and minimal refinement to heal and restore in turbulent times. Its simplicity offers reassurance to provide consumers with comfort and freedom.

Category:
Date:
15 July 2022
Tag:
#archive
Date:
Tags:
#archive