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Retail Narrative: Marrakesh Magic

credits: @chroniquebordelaise, @theballen, Zara, Raisa Vanessa, Christopher Esber, Andres Otalora, Alejandra Alonso Rojas, Cult Gaia, Agua by Agua Bendita, Johanna Ortiz, Sir

« Rawfined » The summer is touching on themes that are exploring the eternal architecture and local magic of Morocco. Rooted in the duality of the city, which lies between the old and new, it is set somewhere between the dusty Medina and refreshing Riads. The trend answers to the desire for exploration and release, while dreaming of a glooming world of ancient myth. The dreamy alchemy balances the overall look with indulgent luxury opposed to local craft and rustic authenticity. 

Related Must-Haves

Sienna

+52%
INSTAGRAM

« Curated Clay » Sienna is a color that takes us to the desert and draws on color inspiration from clay-based architecture, spiced cuisine and natural pigments. The color hue feels rustic yet refined and suits a look that aspires for natural modernity. Sienna is resonating a captivating warmth and adds a fresh nuance to currently trending browns.

Of Orchards & Oasis

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« Botanic Chic » Palm trees and exotic leaves are inspiring prints for this theme. The tropic feel and the connectedness of humans and plants are alluring with a sense for living, growing and caring. While those tropical plants appeal to a desire for travel, they also resonate with a market that is appreciating plants and aims for their protection on larger and larger scales. The trend is a fresh upgrade for common florals and takes us further away now.

The Kaftan Dress

+108%
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« Carefree Elegance » Originally popularized by the Ottomans of Turkey, and celebrated in Hollywood within the ’70s, the kaftan is a comeback! Drawing inspiration from age-old sensibilities, its clean slihouette adapts to the crisp look of a contemporary look. From sandy promenades and city trips to poolside chills, the kaftan is screaming vacation like no other. 

The Timeless Bucket Bag

+56%
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« Stylish Heritage» The carryall bucket bag has long been revered for its functional and fashionable appeal. This season, designs look at the classic silhouette with an eye for heritage and craft. Carefully mixing leather with raffia is integral for fashionable hybrids that are adding some timeless essentials items to modern wardrobes now.

The Look

Desert & Dreams

This trend is guiding us towards design that connects mythological appeals of ancient worlds and traditions with a new sense for beauty. With grounding and connection to the planet, a sedimental palette that alludes to our senses gives live to a story of alchemy and modern witchcraft while keeping a sophisticated summer look. A narrative that underlines the dream of vacation with a more meaningful and connected appeal.

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Date:
19 July 2022
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#archive
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