« Holistic Pigments » Overall the homespun look appears to be dipped in a wholesome and sedimental palette, generating calming styles to provide us with a new sense of grounding. Next to beige, off-whites and browns, color hues that appear naturally-died or sun-faded contribute to a homey and vintage gradation of the look. Saturated and sun-dried yellows encapsulate the overpowering warmth and positivity of the season, while maintaining a distinctly cozy feel.

« Hand-made keepsakes » The crafty touch of openwork and crochet is imminent for summer styles that seek to connect us with a slower way of living and more purposeful choices of products. These artfully crafted materials and finishings are used across bags, footwear and RTW to celebrate local traditions and resonate a sense of heritage. Their unique and hand-made feel infuses new beloved products with a deeper understanding of belonging and meaning

« Free-Spirits and Soulseekers » A gentler approach to life comes along a softer way of dressing as well. Easy-breezy maxi dresses are one of the staple pieces for the new homespun look. From more traditional boho styles to modern interpretations with waist cut-outs, the long dress feels feminine yet unpretentious and unfussy. Such down-to-earth design can be enhanced with washed-out dyes or subtle prints, while white and clean options create the most peaceful and collected look.

« Careful Craft » As consumers look towards more sustainable and long-lasting alternatives for their wardrobes, straw bags are offering stylish yet considered products to enrich the season’s silhouettes. The natural material has not only shown to be sturdy and practical, but also demonstrated its timeless style over time. While straw bags are a summer classic, the new season reveals a trend for rounded shapes that feel more contemporary and stylized than the traditional straw basket shape.