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Retail Narrative Holiday Men: Retro-Future Snowscape

credits: @streetnightlive, Casablanca, PUSS PUSS Magazine, @theleoisallinthemind, Isabel Marant, Helmstedt, Dio, Calvin Klein

« Retro alpine bliss » The winter holidays are not only made for Christmas presents, jolly music, sugary foods and family movies. For a growing number of consumers, the holiday season is becoming a more and more active time. From the Alps to British Columbia, ski resorts are booming as people are flocking out for alpine sports that range from ski to snowboarding and ice skates. The revival of traditional winter sports is accompanied by a retro-futuristic, sleek and active aesthetic. However, the stylish look that defined a skiing uniform in previous decades is approached from a different angle now. Today, bright color-blocking on light grounds, cables and furry textures fuse with waterproof nylons and glossy puffers for a retro-futuristic slope aesthetic. While the look is outdoor proof, it also transforms into a great après-ski uniform due to its preppy and clean appeal. New marble prints, color fades and glitzy lurex can twist the classic retro style and enhance the futuristic vibe. While innovative technical knits and puffers with engineered lines can enhance the sporty feel. For next winter, printed fuzzy polar fleece and shearling are key to integrate a traditional alpine feel but surprise in new adaptions, the shearling elements might even surprise in volume on boots, gloves and vests.

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Sleek Ski

This trend is building on a retro-futuristic, active aesthetic. A comfortable, second-skin base is proposing track-suits and basics in performing yet soft knits. The right contrasting two-tone or color-block details can enhance the silhouette of the body or allude to vintage sports suits here. In opposition to the slim silhouette, a set of layers above builds strong on new exciting quilting pieces in enlarged volumes or fun accessories. Bold yet performing puffer vests and jackets are enhanced around the waist with subtle crops or belts for a more streamlined and retro look and to refresh the winter season after years of extreme cocooning styles.

Category:
Date:
8 January 2022
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#archive
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