« Cooling vibes » Turquoise is a fresh and vivid color – perfect for the warmer season. Thanks to the combination of blue and green it evokes the cooling effects of the ocean. This season, turquoise feels more alluring than before. Its growing visibility on Instagram (+ 11% YoY), shows an increasing adaption of the shade among trendier customers. With a distinctly brighter hue, the color is meant to cool and rejuvenate new looks, both on and off-line.

« Psychedelic Flash » For the perfect island party, the trend for marble prints is taken into the tropics. Despite the natural movement and tropic mood, a tasteful digital touch augments the print into our online world. A new digital dimension, where we can experience the fun and celebration of the summer moment one more time. For dresses, the trend has grown by +80% in search rates over the past year, which manifests the print’s strong importance for summer.

« Sophisticated necklines » The halter neck adds a played-back sense of elegance and femininity to summer dresses. Inspired by the 2000s era, this detail frees the shoulders and enhances the neckline, creating new drapes and open-backs. From trending form-fitting silhouettes to beach-appropriate flowing styles, the halter dress is the ideal choice for any summer occasion. At the same time, the dress offers a canvas for dopamine colors and enchanting prints to spice up the season and enable iconic memories of celebration.

« Seductive Elegance » This summer, the straps of heeled sandals are getting thinner and thinner for an even more daring and feminine look. Now, the delicate shoe explores fresh creative superpositions to flatter the ankles. From trending plateau styles to more classic silhouettes that experience a shiny upgrade, the strappy sandal is the iconic favorite across the summer’s shoe selection.