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Retail Narrative: Dolce Vita

credits: Zara, Rouje, @casablancabrand, Mango, @handinfire, @ariadibari , @faithfullthebran, @junybreeze, @poppylissiman, @emilisindlev, @staud.clothing, @gabriellecausnesil

« An Ode to Life » The idea of la dolce vita, the sweet life, seems more relevant than ever in a world that is embracing the joys of life and the freedom of summer again. Sun, celebration and vacation are just around the corner. Diving into the archives of summery Italian fashion is enhancing a more vibrant femininity. Elegant styles are now dominated by a set of enchanting colors on flattering and fluid silhouettes. Inspired by traditional ceramics and juicy fruits that take us from Capri to the heart of Tuscany, refreshing prints are sending us on daydream holidays right away.

Related Must-Haves

Lemon Sorbet

+19%
INSTAGRAM

« Refreshing Hues » Light gradations of yellow have been attracting several designers over the past seasons. Almost buttery shades were able to restore a sense of ease, freshness and an overarching soft appeal. This season, dopamine-dressing is having an impact and saturating this such light yellows slightly more. Now, the refreshing color evokes memories of sunny days and the taste of sweet lemon sorbet.

Fancy Foulards

+16%
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« Postcards from Italy » Indispensable for Italian fashion, baroque or nautical inspired prints are the epitome of those elegant holiday resort narratives. Inspired by foulards, the intricate print style offers endless interpretations and variations of traditional patterns. Boosting with vacational energy and a luxury allure, this print screams for the good life like no other sending us on a holiday right away.

The Holiday Wrap Dress

+39%
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« Hourglass silhouettes » The look of la dolce vita is aiming for sophisticated femininity. The flattering and easy-to-wear attributes of wrapped dresses are ideal to enhance the female body. At the same time, the summer must-have proofs light and breathable for the hottest of summer days and can turn heads at any time of the day!

Patterned Beach Totes

+214%
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« A beach in the city » The beach tote is essential for any holiday on the seaside, yet its patterned counterpart is fashionable enough for a city trip as well. From stripes and florals, to bandana prints and ceramic designs, the patterned bag is exploring all possibilities of vacational graphics. For an all-over silhouette, matching the print of outfit and bag is especially effective in enhancing the look, as seen on the latest fashion shows.

The Look

Girls just want to have sun!

The desire for frivolous summer celebrations and popsicles on the poolside is manifesting in an energetic resort look for the hot season: la dolce vita. As seen above, staples include colorfully printed sets and feminine robes. Fresh and juicy colors are brightening the mood and adding freshness and holiday vibes to the season’s wardrobe. Inspired by the Italian piazza, the narrative is distinctly bold and joyful, while moving from daywear to evening in a kind of ongoing celebration.

Category:
Date:
23 May 2022
Tag:
#archive
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#archive