« Rose-Tinted Lenses » Like a past viewed through rose-tinted lenses, Y2K is embracing all shades of pink for a distinctly feminine look. From popstars to barbie, women undoubtedly ruled the world at this time and the current wave of female self-empowerment is returning to such confident and boosting energies that can be found within the color. From girly hues of rose to Valentino’s dopamine fuchsia shades, fashion is seeing pink for the next seasons.

« Wild & Free » The Y2K aesthetic is a representation of freedom, exploration and an almost nihilistic sense for self-expression. Since animal prints enhances this spontaneous vibe of the 2000s thanks to their wild look, the print meets a current desire for liberation and fun. Searches for zebra-printed sets increased by +300% and dresses for +130% over the last year and are confirming such a need for familiar yet attention-grabbing graphics.

« Micro Mania » Today’s millennial look fuses casual, futuristic and bougie elements and is strongly inspired by celebrities and supermodels of the era. The desired cover girl aesthetic sets on one of the biggest Y2K trend pieces, which in itself is rather small: the crop top. Halter styles and bustiers are leading the range here. Iconic cropped style enhance the aesthetics of seductively lowered waistlines and puts a contemporary focus on female beauty. 

« Ode to It-Bag » The baguette bag was the first ever it-bag thanks to style icon Carrie Bradshaw from Sex And The City. With the recent 2000s fashion revival, this small shoulder bag has become a returned essential for fashionable wardrobes. Slung over the shoulder, the tiny bag is small enough to keep the attention on the outfit and large enough to fit necessary belongings. From hobo shapes to biker bags up to the classic elongated baguette shape, shoulder bags are on fashion’s radar again.