« Bourgeois heritage » Inspired by the seduction and femininity of cherry-colored lips, red is livening up the wardrobe of a rather neutral French style. The fiery tone is equally joyful and glamorous. It embeds a daring, yet classical heritage and enhances the character of any contemporary woman. Lipstick red is distinctly bright in its nuance and infuses styles with freshness and empowerment.

« A mariner’s dream » Blue and white horizontal stripes date back to French soldiers in 1858 and were reinterpreted by Chanel in 1913 and Jean Paul Gaultier in the 60s and 80s. As a result, the Breton stripe has become an integral element of iconic French wardrobes. Its distinctly clean look creates a modernist aesthetic that embeds a genderless and versatile character.

« The perfect balance » A white blouse is a staple for any wardrobe, but with a distinct French twist it resonates a whole other allure. From feminine peasant blouses to androgynous cotton shirts, the perfect white blouse is a staple for an effortlessly chic look. It is neitehr too fitted nor too oversized and convinces with bohemian touches, while remaining stylish and chic.

« Perfectly Preppy » Next to the ballet flat, Mary Jane shoes are the perfect shoe for the chic French look. While they are comfortable, in both low or block heel variations, they add an elegant nuance to any outfit. Their bon ton appeal is currently resonating well with consumers, as an astonishing +233% growth of the style across Instagram is indicating. Prep is back and the Mary Jane is here for it!