Optical Is Going Wild!

Psychedelia made a huge comeback across prints over the past few seasons and certainly encouraged new experiments in graphic design. With suppressed senses, visuals were the one left to play with and encouraged bolder stories. With the Y2K mania of this year,  animal prints were set to make a comeback. Zebra patterns have emerged to be the favorite, not at last due to their modern and more abstract language. What is emerging from recent designs experiments is a curious and innovative combination between optical patterns and zebra stripes. The two prints merge together into abstract artworks with a somewhat dualistic appearance. This transformative approach, moving from one to the other, is looking towards the interlocking of techniques and aesthetic styles for true innovation.  Updating those two classics into a new mood is becoming a way for fashion brands to show how new aesthetics can still form despite the oversaturated market and its diverse offer. The style meets the needs of both, traditional consumers and curios ones, and promises best-selling potential on larger magnitudes.