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SS22: Print your Purpose

More Purpose

For 2022 consumers are expecting more value and more purpose from brands. Promote human rights, sustainability and an overall a more empathic view on life and the planet. Accelerated by the Covid crisis and the already more vocal and activist Gen-Z, sustainability and equality have become majorly important for consumers. People seek for the representation of their attitudes within their wardrobe. Slogans are a direct way to communicate your viewpoint and work especially well as a communicative tool on screen. Without speaking, your point is made.

Consider, that for 2022 consumers will expect more from their brands than just activism-inspired slogans, whether that is publicly taking a stand against social injustices, increased sustainability efforts or regularly contributing towards charitable causes. Meaningful t-shirts are great for collaborative projects and drops, which continue to resonate well with the younger generations.

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