With the Pre-Fall 22 shows coming to a close, Livetrend was able to track the dominating must-haves and pinpoint some crucial trends that were pulsating across the new collections. This season strengthened the two lifestyle directions, which already surfaced throughout the last season and defined the post-pandemic momentum. There is a tangible polarization: on one hand, consumers’ need for comfort within their returning social activities is eradicating distinct occasions of use, leaning on “multi-occasion” products, and on the other hand, consumers’ eagerness to dress up for special events continues to remain as well. As some consumers are longing for a sense of luxury again, some brands keep investing in a renewed party wardrobe: sparkling fabrics and slim silhouettes, which bring us back to the golden days and preppy styles add into the celebration of a whole new roaring 20s.





































































