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LIVETREND: Post-Pandemic Sexy

The Naughties

Across the big trends, which are currently grasping fashion across Social Media, are a heightened desire for sensuality, as well as a taste for the late 90s and early 2000s. With the reopening of nightlife, the demand for evening styles is simultaneously gaining momentum again. As a result, Naughties-inspired evening looks are booming across Instagram. This sexy summer-night aesthetic depicts the #Y2K trend of the porno chic, recalling the iconic looks of Tom Ford at Gucci. A style, which is highly popular across Gen-Z at the moment.

This interest in 00s aesthetics is especially trending in Asia and the US at the moment, but as data on search volumes suggests it gains momentum in Europe as well. Searches for 2000s fashion have been up by +1.650% compared to last year (at the time of compiling this report), including terms such as low-waist pants (+180% )and 2000s party outfits (+300% increase). Aligned with this data, the matching tag #y2k has already summoned 2.2 bn views on TikTok. Those numbers suggest, that the trend is currently entering the market and are predicted to increase due to the magnitude and commercial potential of the look within the upcoming seasons.

The LIVETREND TREND TRACKER has been able to gather all the must-have styles, which are now taking the spotlight on Instagram and translate the taste for the nineties. A majority of those key-pieces draws direct reference to the authentic staples of the late 90s period. Take a look at the extract of this analysis and let those Naughties trends “bring all the boys to your yard” this season, as Kelis was singing in 2003.

The Mood

The Must-Haves

Negative Spaces


Credits: Max Zara Sterck, @glassons, @MISBHV,  David Koma, Max Zara Sterck

The Bra-Blouse


Credits: @sdyspnea, Pretty little Things, @taryncumbo, @ikunas, @prettylittlething

Crisp Tailoring


Credits: @simonett, @alexandragueerain, David Koma, @bellahadid, Mugler

Transparent Bottoms


Credits: Christopher Esber, Nodelato, Blumarine, Charlotte Knowles, @JaggerandStone

Mini Dresses


Credits: @sophieschrank, @jaggerandstonne,@emanuellesits, @desordre, @MISBHV

Accelerate your business with future-proof trend analysis.

this report talks about the Instagram Naughties trend and provides the essential related data.
For each trend, you can find the Growth Index of the trend on the top right (% difference year on year), the information about the Trend Visibility (bottom right) and Trend Classification. The two stamps on Visibility and Classification are generated by analyzing millions of images from Instagram, detecting their number of looks, magnitude and growth.

Back up your intuitions by relying on LIVETREND technology. Our experts are using an innovative methodology that combines data from quantitative AI analysis with a human and fashion expertise. With those tools we are able to decipher upcoming trends as precise as possible.

Build successful collections and increase your bestsellers based on Livetrend data-empowered trend analysis and forecasting.

For more information: livetrend.co

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24 June 2021