Across the big trends, which are currently grasping fashion across Social Media, are a heightened desire for sensuality, as well as a taste for the late 90s and early 2000s. With the reopening of nightlife, the demand for evening styles is simultaneously gaining momentum again. As a result, Naughties-inspired evening looks are booming across Instagram. This sexy summer-night aesthetic depicts the #Y2K trend of the porno chic, recalling the iconic looks of Tom Ford at Gucci. A style, which is highly popular across Gen-Z at the moment.
This interest in 00s aesthetics is especially trending in Asia and the US at the moment, but as data on search volumes suggests it gains momentum in Europe as well. Searches for 2000s fashion have been up by +1.650% compared to last year (at the time of compiling this report), including terms such as low-waist pants (+180% )and 2000s party outfits (+300% increase). Aligned with this data, the matching tag #y2k has already summoned 2.2 bn views on TikTok. Those numbers suggest, that the trend is currently entering the market and are predicted to increase due to the magnitude and commercial potential of the look within the upcoming seasons.
The LIVETREND TREND TRACKER has been able to gather all the must-have styles, which are now taking the spotlight on Instagram and translate the taste for the nineties. A majority of those key-pieces draws direct reference to the authentic staples of the late 90s period. Take a look at the extract of this analysis and let those Naughties trends “bring all the boys to your yard” this season, as Kelis was singing in 2003.