The celebration and empowerment of womanhood is guiding design for Spring/Summer 2022. Currently, social media is already filled with dresses that resonate femininity and nostalgia – two macro-trends that will certainly maintain their momentum for the season ahead. To evolve from those looks, the LIVETREND Social Media Tracker has been able to specify concrete styles and top products, relevant for SS22. With ditsy florals, puffed sleeves and preppy trims, a majority of successful styles feed into a dreamy Midsummer Mood. This joyful Instagram Trend Story is inspiring sun-soaked daydreams and shows that Summer Romance certainly is not dead. As consumers are looking towards garden parties post-lockdown, it comes as no surprise that new key-products translate desires to celebrate and to seduce again.

When we look at the success of lingerie, historic elements and slightly sassy details, such as statement ruffles or bow-ties, we can sense the distinctly chic undertone running through the majority of key-pieces. Dressed-up and more historic, the new dresses are updating the rather bucolic cottage-core trend of the previous seasons. The rustic countryside trend has come to a point of saturation and now developed into a new aesthetic. The new look evokes a more confident sense of effortless sexiness and laid-back glamour. While balancing ease and elegance, the Midsummer-Trend responds to consumers’ diversified needs for social-life to return and the ongoing demand to maintain the casual fits of the past year. Through fresh and easy-to-throw-on appeals, the top dresses incorporate those needs and proposes valuable commercial potential for upcoming collections.

Meanwhile, woven dresses were losing visibility since the first trimester of 2020, giving place to pants  and knit sets. Now,  they are back on a growing dynamic. Driven by a taste for romanticm and nostalgia, floral dresses have grown by +44% in visibility from last month and gained +2% compared to the last year. Livetrend’s Retail Analytics have determined floral dresses as leading in  dress assortments, representing a share of 31% of all print-dresses within the assortment. Take a look at a curated extract of the next Summer Must-Haves, which have stable growth perspectives, high commercial potential and quick adaptation properties.