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LIVETREND: Milan FW21 Trend – Out of Bed

Credits: CHB, Budapest Select, Fendi, Emilio Pucci

Undressing and Getting Dressed

The Milan FW21 fashion week has shown that homewear will continue to influence design surpassing the end of lockdowns. Comfort has become instinctual and turned into a core value for consumers now. However, the trend Out of Bed is presenting a more elegant take on comfort. The concept goes beyond sweaters and sweatpants, which have provided ease and consolation during the residual times of the pandemic.

Now, elevated loungewear styles are continuing to offer a sense of security, while depicting the current urge to go-out again. The softness and laid-back femininity of this trend also answers to paradox concerns of wanting to dress-up without showing-off. A nod to boudoir inspired elements is contrasting resurfacing interests in dressing-up and going out with a desire to undress, linked to a strongly seductive sensation. The craze for the intimate has been heightened through the lack of touch and social-life during the pandemic, which is now demanding to be fulfilled again. As a result, sleepwear and lingerie inspired pieces, such as sets, pyjamas, fluid  dresses, robe-coats and quilted overthrows have conquered the runways. For this trend, the fabrics of choice were slinky silks and satins, luminous velvets, luxurious interior-themed brocades or other quilted or plushy textiles and super-soft knit qualities. The indulgence of the materials and the versatile character of this story allows smooth transitions from sophisticated day to alluring night-time looks. Milan seems ready to jump out of bed back into nightlife as soon as the doors reopen.

Time for change!

Back up your intuitions by relying on LIVETREND technology. Our experts are using an innovative methodology that combines data from the quantitative analysis of the fashion shows with human and fashion expertise to decipher upcoming trends.

For more data-driven trends on the full shows, make sure to join LIVETREND FW21 FASHION SHOW ANALYSIS on the 24.03.2021 at 2 p.m.

Click the link to sign up and get your invitation now.

8 March 2021