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Lingerie Trend: Simply Sheer

Simple yet effective

The fully sheer material trend has transferred from RTW onto lingerie and intimates.  Seemingly simple styles are depicting the versatile and timeless taste of the moment. Consumers are seeking for lingerie that is comfortable yet seductive. Without itchy lace detailing and sometimes entirely seamless designs, the sheer fabric is ideal for a balanced and subtle sexy look. Novel sets and bodies are appropriate for several occasions, work practically well with the current trends for body con silhouettes in RTW and on their own resonate a purity and freshness that adds a minimal and beautiful twist to the product group. Brands like Chantelle, Skims and Cuup are already building on this trend, while high fashion houses like Givenchy and Acne Studio also integrate the first sheer bras on their recent runways. The look is especially popular in nude palettes and offers great potential for inclusive collections, but color-pops present the possibility to add novelty and a youthful feel to these stylized pieces.

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