SS25 · Archive
What you see here is yesterday’s forecast. Livetrend’s latest reports apply the same data-driven analysis to the seasons ahead.
Lingerie SS25: Pure Linen
Pure Linen. The Pure Linen trend embodies a genderless and gentle aesthetic, drawing inspiration from neutral basics. This narrative showcases unstructured styles with a focus on simplicity, featuring soft cotton bras and alluring sheer highlights. Scooping necklines grace unstructured tops, bras, and bodies with a sensual yet understated allure. Boxers maintain their presence, while the inclusion of typical linen stripes or contrasted hems adds a touch of freshness reminiscent of freshly laundered linens. Overall, Pure Linen captures a timeless elegance with a contemporary twist, inviting individuals to embrace comfort and sophistication effortlessly.
SS25 · Archive
This page is part of the Livetrend SS25 archive. Next season’s intimates direction is already in our latest reports:
Color Story - Pure Linen
Further Inspiration
Pure Linen.
Freshly laundered. If one sensation sums up Pure Linen, it is that: intimates that feel like line-dried fabric on skin. The SS25 story stripped lingerie back to neutral essentials — unstructured cotton bras, scooped necklines, boxers holding their ground, sheer used as light rather than spectacle — and let texture do the talking through linen stripes and contrast hems. Its genderless, basics-first stance made it the most quietly modern of the season’s intimates stories, and the one that travels best into loungewear and daywear assortments. The register has only grown since, as comfort-led premium basics became a permanent fixture of the category. See the complete seasonal analysis on our trend reports page for its next-season form. Companion reading in the SS25 lot: Dreamers for the softer, more romantic take, and the swim story Coastal Quietude for the same calm by the water. The full SS25 lingerie study can be requested.
Category:
SS25
Date:
7 February 2024
Tag:
#archive
Date:
7 February 2024