The Coronavirus pandemic changed the way we look at each other. With an increase of smart working, virtual meeting and video calls, All of this gives attention to the upper part of the body, which is the part we can show on the webcam. So fashion is always evolving, related to the world and consumer lifestyle.
Tops are becoming a very important product. Something you buy to stand out or to impress. Livetrend’s technology already detected some major trends for the tops. Necklines, shoulders and sleeves are becoming focus points.
Puffed sleeves have increased by +238% this summer compared to FW19, and it is going to grow +10% for FW20. The romantic square necklines, already seen in the previous season, resist but the market analysis reveal that v-necks are taking more and more space. Meanwhile the FW20 catwalk have revived asymmetrical necks, as seen on Proenza Schouler and Balmain, with a positive growth of 214% for FW20.
A relevant full summer product this summer 2020 is the boho-chic white blouses. Seen from Alexander Mc Quenn and Isabel Marant to Iro Paris and The Kooples.
Frills have increased +131% this summer compared to F/W19, but the trend is slowing down for FW20.
To make impressive tops, don’t forget prints and fancy materials.
Ditsy and big flowers are a must, but also jacquard with some lurex.
Add an extraordinary touch with colorful feathers. The Attico top is everywhere on Instagram and feathers detail is going to play a role on eveningwear. So don’t be shy.
28 June 2020