A feeling of belonging.

The bandana print is known for its symbolic meanings in various contexts subcultural groups. In those setting it determines a feeling of belonging, of community and team spirit. This print is exploited since the 90’s rise of streetwear, and returns with other trends of the era to generate big appeals for young consumers. Bandana prints answer to kids’ desire to gather together and re-build the perception of being part of a group. This motif will stand out as the ultimate indicator for kidswear in opening up to the streetwear aesthetic of the millenial period. From classic blue and red styles to interesting patchwork styles that range from pastel tones to dopamine bolds, the bandana draws on heritage and familiarity for its success again.