Creative Energies. This summer season provides a prolific moment for brands to restore print creativity and invest in a variety of themes to feed consumers’ appetite for new design. The pandemic showed us how classics prevail as the safer bet during crisis, this liberating moment caused an explosion of innovation on the flip side. While stripes and polka dots conquered the scene for an unexpected revival, other familiar motifs as gingham, paisley and animal prints, were re-invented and spiced up to respond to the zeitgeist. Dopamine dressing remains important , driving bold and more vivid colors to elevate artistic prints into protagonist of the hot season. Even tie dye, infiltrating the scene for a couple of seasons now, has been given a nod: the self-made dye effect gives way to a digital mix of colors now. Augmented colors fuse with blurred and digitally retouched finishings, creating new shadowed auras. While some consumers are seeking for new digital techniques to intrigue their wardrobes, others are chasing the rediscovery of nature: the selection, is wide and diversified, ranging from fruit and horticulture themes, immersive landscapes to beautiful logbooks of nautical elements. As a matter of fact, consumers interest recently diverged into a new intimacy with mother nature, especially as talks on climate changes and the frenzy city life become unbearable after a lockdown lifestyle. Therefore, a recollection to primal knowledge surfaces new subtler aesthetics of simple and primitive symbols.  New prints are based on cave art and ancestral motifs to perceive the world through powerful signs that trace back to our roots.