Effortless Styles. With the huge impact that pandemic had on trousers, summer looks continue to follow the “business casual” wave. SS22 insists on relaxed wider fits, a smart city allure and chic utility elements. Tailored wide legs keep dominating the early summer looks and as temperatures increase are styled with crop tops and tanks for comfort chic. For a timeless city look, cropped straight legs are interesting for a versatile season, as opposed to edgy Y2K low rise and baggy silhouettes, these pants are fit for the more polished urban style. Nevertheless, cargo pants are definitely the season must-have. They are raising interests of a variety of consumers. The cargo can be styled as subversive millenial when paired with a bra or more stylized for a chic resort vibe. Shorts sets are also making a statement over the hot season: with design options varying from occasion wear to loungewear. To match the dressy and festive seasonal mood, tailored short sets feel suitable for fancy vacations, while casual sets are feeding consumers’ appetite for health & wellness-focused lifestyles.
Instagram Update: Pants
Trending Pants
Tailored Wide Leg
YOY
City Pants
YOY
Low Rise
YOY
Flare Jersey
YOY
Printed Pants
YOY
Pull-On Pants
YOY
Crochet Cruise
YOY
Cargo Revival
YOY
Boyfriend Bermuda
YOY
The Riviera Co-Ord
YOY
The Lounge Linen Set
YOY
The Leisure Set
YOY
Trending Details
The String Belt
Creative Cut-Outs
Slits
Waist Twist
Folded Waist
Flouncy Effect
Summer Ease.
Eager to make investments in total looks, consumers are more and more interested in co-ord sets this season. The versatile opportunity of sets allow a look to be style into multiple different outfits. This inviting opportunity caused searches for co-ord sets to increase by +150% YOY. Relaxed fits are also navigating the post-pandemic wave and for summer linen remains a great player in the pants category. Searches for linen pants increased by +100% YOY. The normcore-ready tailored wide leg increased by solid +110% YOY. And as Y2K is still hugely influential for this season’s shapes and styles, it is generating extreme low rise fits for pants. This influence is especially relevant for cargo assortments, which raised great interest over the past years, increasing in searches by +60%.
The data in this report is extracted from Instagram and show the trend evolution year on year. On top right, the Livetrend icon explains the forecasting for next season. The Livetrend Stamp is an indication of the status of the trend, from edgy and early signs to last call ones, resulting from the cross-reference of Instagram and market data.
