Livetrend trend-tracking technology has been filtering the must-have pieces, which are currently dominating the feeds of Instagram and shaping the aesthetics of the moment. With several countries still in lockdown and detached from commerce, social media platforms are not only relevant to develop new aesthetics and to get people inspired by the more fashionable, but they are now equally as important, if not more than ever, when it comes to visualizing a product and style to communicate and sell it. The newly introduced buy-now and link-tree functions on Instagram are indicating on how far this social network has replaced a lot of the in-store and shopping experience. With that in mind, it is highly important to understand the tastes and leading styles on the social media platform in order to guarantee new best-seller products.
Some of the products that have been surfacing during the pandemic are the new must-have pieces which adapt to new home-centered and wellness-driven lifestyles. Those pieces are maintaining their dominant status, e.g. sweat and knit-sets and comfort-driven staples. But with social media remaining the main form of communication and therefore speaking about oneself’s identity, hopes and aspirations, we can see some new influences emerging. The universes of traditional business-wear, attitudes towards more eco-conscious thrifting aesthetics and ideas on gender and felinity are beginning to surface new must-have products. The trending products show not only how lifestyles have changed but let us draw conclusions about consumers are channeling hopes and needs towards a brighter tomorrow.
Take a look at the top Instagram trends, that Livetrend has detected and make sure to integrate or push them within your assortment. The percentage on the left indicates the growth index. Beware that a bigger growth index can mean, that a trend is emerging, but it is more risky too.