Longlasting Design
Instagram Update FW22: Prints & Patterns
Livetrend has traced the print highlights, which are making waves across social media at the moment. As consumers are focusing on longevity, prints are exploring the potential of tried-and-tested classics with novel twists or by maintaining the relevance of recent trends. Perennial favorites are updated with fresh color and a generally more graphical design feel. Animal prints are a big favorite with cheetah and zebra prints ranking the highest. Checks are either diving deeper into the youthful chess check look and dynamic graphic effects or return to revived cabin and lumberjack plaids. The houndstooth graphic is one of the most iconic prints to be found all-across the feeds of fashionable influencers at the moment. From classic to colorful and abstract, the traditional pattern is celebrating a big visibility online. The pandemic has shown that simplicity can spark joy, causing other classics, such as polka dots and modernist preppy stripes, to celebrate a comeback. Both of these prints are updated with bolder color combinations and slight variations of scale and placement. Another timeless key print are florals, today infused with vibrating colors that reflect a sense of self-confidence and optimism.
Moving away from those twisted classics, most trendy prints are exploring digital printing techniques to deliver newness. With the metaverse as a trending topic, digital-ready marbles and structures are having their moment. Such marbles and waves have turned into a commercial anecdote of the pandemic by now, and manifest the print as a mainstay. As an extension of the last season and with a spike in resale and thrift, monogram and logo designs are maintaining a strong favorite. Their Y2K edge addresses young consumers and offers great possibilities to infuse these new client cohorts with your authentic brand dna. Lastly, some influencers are recharging on traditional ethnic prints or updated camos as well. These prints root in brown and green tones and offer a sense of nature-bound grounding. In any case, the trends are showing that the right balance of reassuring and creative ingredients is key for successful prints in 2022.
Trending Prints & Patterns
Animal Invasion
Credits: @burlakanastya, @chiarabiasi, @emma.bonneaud, @tashietinks, @xeniaadonts
Horizontal Directory
Credits: @alexachung, @camillecharriere, @korlanmadi, @hoskelsa, @veron.zee
Cabin Checks
Credits: @melissadvale, @costantly_k, @candela____, @despi_naka, @ezgifindik
Bold Botanics
Credits: @carodaur, @veronicaferraro, @polliani, @melissadvale, @emmaleger
Logomania
Credits: @loriharvey, @lenamahfouf, @stefaniegiesinger, @tamumcpherson, @hannaschonberg
The Houndstooth
Credits: @veron.zee, @lenagercke, @valentinaferragni, @constantly.k, @vitaliia
Kinetic Checkers
Credits: @nitsanraiter, @laura_eguizabal, @monki, @ginevramavilla, @carodaur
Camo 2.0
Credits: @ginevramavilla, @veronicaferraro, @laura_eguizabal, @fengfan_x, @rocky_barnes
Psychedelic Marble
Credits: @alexatiziani, @baeverlyheels, @constantly_k, @estellechemouny, @laura_eguizabal
Ethnic Treasures
Credits: @juliesfi, @despi_naka, @lefevrediary, @korlanmadi, @despi_naka
Patchwork
Credits: @veronicaferraro, @marianne_theodorsen, @aureta, @streetrends, @stylememaeve
Pointless
Credits: @alexachung, @bettinalooney, @amaka.amelijnk, @constantly.k, @laura_eguizabal
Entering The Metaverse
Credits: @barbaramalewikz, @estellechemouny, @veron.zee, @alealimay, @despi_naka
Transforming Winter Wardrobes
As seen above, the prints that are dominating instagram are strongly influenced by timeless classics. But instead of dusty design, digital effects and bold color choices are pushing beloved favorites in a more contemporary direction. To understand the evolution and commercial potential of each trend make sure to check the trend stamp. The explanation of each stamp can be found on the right. The visibility on Instagram and on the market can be found on the top left.
Category:
Date:
3 February 2022
Tag:
#archive