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Instagram Update: Dresses

Gorgeous Form. The womenswear market is celebrating the female wave of empowerment to a great extend. Seductive and gentle dress styles are referential for anything feminine and are now pulsating across the feeds of influencers to enhance their female attributes. From body-hugging fits and retro mini-styles that openly enhance the female form, up to romanticized bohemian dresses with puffed sleeves and flowing volumes for women that aim for a more delicate look – a female focus is embedded in all of these styles. New highlights include the midi and maxi halter dress, updated black mini dresses and gentle knitted throw-on styles in effortless, rather medium-fit cuts.

In terms of details, form-giving choices of gatherings and smocking are gaining relevance with the slim silhouette, while body liberating cut-outs remain popular around the waist area or are updated with adornments of floss strings or intricate chains. Asymmetry seems key this season, whether in wrapped design elements or within the neckline. As mainstays of the previous seasons, the slip dresses and voluminous romantic styles remain as delicate staples, celebrating bustier details or puffy sleeves. The Jacquemus-inspired, laid-back wrap shirt explores its commercial potential and can be toned-down with more covering, still draped or wrapped elements. Take a look below, to see summery dress trends by visibility:

Trending Styles

The Fitted Column Look

+49%

YOY

The Slip Dress

+35%

YOY

The Millenial Mini

+47%

YOY

The Reworked Shirt

+30%

YOY

The Casual Knitted Throw-On Dress

+63%

YOY

The Short & Shifty

+56%

YOY

The Little Black Mini

+68%

YOY

The Creative Caftan

+103%

YOY

The Long Feminine Volume

-44%

YOY

Trending Details

Halter Dress

hot trend
+83%

YOY

The Wrap Detail

chariot
+22%

YOY

Gracefully Gathered

stable trend
+13%

YOY

The Side Cut Out

stable trend
+100%

YOY

Feminine Frills

trend up
+37%

YOY

The Bustier

hot trend
+27%

YOY

Laced Back

stable trend
+21%

YOY

Smocked Details

stable trend
+14%

YOY

Asymmetric Necklines

trend up
+54%

YOY

Easy summer dressing!

Spring Summer SS22 sees dresses continue their celebration of womanhood for SS22. Distinctly female styles are clustering across Instagram feeds, ranging from seductive to more soft silhouettes. The mini-mania (+47%) and body con shapes (+49%) of previous seasons remain favorites, while other, more subtle and casual pieces are returning to the market. Such easy-to-wear styles include long and printed kaftans (+103% YOY) and light shifty dresses (+56% YOY). They are proposing more fluid volumes for returning days at the beach. Gentle shirt dresses also increased by +30% compared to the last year, while looser knitted throw-on dresses have grown by +63%. Their comfortable and gentle feel creates a goddess-like look for SS22, enhancing a Venus-like silhouette . For minis, the little black option seems to be a new favorite, as it tones down the daring length of the look and adds a sense of sophistication and chic.

The top details are proposed by halter necklines, side waist cut-outs and asymmetric necklines. Stable trends remain  form-giving elements of drape, smocking and gatherings that can elevate simple body con silhouettes. Novelty is added by floss or chain adorned cutouts, bustiers and feminine frills, which are influenced by the currently impactful 2000s period.

The data in this report is extracted from Instagram and show the trend evolution year on year. On top right, the Livetrend icon explains the forecasting for next season. The Livetrend Stamp is an indication of the status of the trend, from edgy and early signs to last call ones, resulting from the cross-reference of Instagram and market data.

Category:
Date:
6 May 2022
Tag:
#archive