Florals are a summer staple. As they are a constant part of assortments designers may struggle to find relevant and inspiring updates for the category. However, the outlook for the next season seems highly promising with regards to botanical updates. The current craze for #Y2K aesthetics has surfaced a tropical staple within newly favored prints and patterns: the hibiscus flower. With a distinct nostalgic notion, the style brings vacation vibes to the city and sparks exotic excitement. The most trendy influencers are already celebrating the look and trending, digitally-native labels, such as @houseofsunny, @staud.clothing or @vesper.co are similarly embarking on the hibiscus style. The early sign trend offers a lot of commercial potential and should be considered when looking towards S22 collections.
5 September 2021