Trend Direction: Treasured

keywords CERTAINTY OF THE PAST – SOFT LIVING – COLLECTING – HOMESTEAD – VINTAGE – POETRY

Curating the unique. To feel somewhat secure, consumers will increasingly value the past that appears to be the only certain and stable component to rely on. Their need for nostalgia and the preservation of heritage is accompanied by a set of new values, it understands that the past will need refreshment for 2023. Treasured dives into the archives, while acknowledging that the past has shown to be imperfect and is in need for reinterpretation.The romanticizing of historic objects and the comfort of the homey environment establishes familiarity and soothing. Treasured will re-consider objects and strip-off their previous norms and standards. A radical liberation of rules will shed stereotypes to leave enough room for uniqueness, imperfection and the odd. Treasured leaves space for all spectrums of age, gender, aesthetic and beauty. It encourages people to diversify and explore their emotions and feelings, in a neo-romantic manner.

This color harmony builds on a distinctly delicate and nostalgic vibe, combining classic colors with a retro twist into a well-balanced mix. The main theme evolves paler colors, such as vintage rosé and gentle forest shades to dialogue with darker, rustic hues. As a result of diaphanous nuances, this story resonates an elegant touch, but does not shy away from the heaviness of the past: color combinations remind us of traditions and stillness, allowing us to celebrate ancient treasures and antique romanticism, aware that they depend on their light partner shades to give a well studied depth to the future. 

For the womenswear market, a sensibility for treasured vintage finds is met with subtle yet refreshing sensuality. The curated trend proposes several design directions, each maintaining a distinct feminine focus. The trends celebrate and clash gender codes as a deliberate statement for sexual empowerment. Current regency core will take a creative shift towards more experimental approaches. By deconstructing the classic empire look, a bold and sassy new interpretation proposes mad majesty moments that take us to eccentric castles. Opposed to this frivolity, nostalgia can dive into more purist directions: Farmland feelings proposes bucolic looks to incorporate a more homey and pure feel, taking consumers back to rural countrysides. Sturdy and slightly masculine garments propose clean silhouettes in neutral shades. Along an upheaval of collegiate aesthetics, a hint of prim & proper designs will create a more bon-ton-look to help consumers feel put-together and reassured. The idea of intimacy will also extend the culmination of lingerie within the womenswear market. Lingerie can be understood more intellectually and abstract here, creating silhouettes that allude to the mere diaphaneity of airy and fluid fabrics touching the skin.  Those looks will be adorning the female body and feeling almost too delicate to touch, allowing those delicate demoiselles to deliberately play with their fragility and tenderness.

For menswear, this AW23 trend is centered around the concept of new masculinity. Distinctly romantic and feminine codes will infuse masculine fashion and open the minds of our current society. Neo dandy styles will be key here. Informed by softer palettes with warm undertones, calm florals and more fitted silhouettes are guiding a new menswear look now. A selection of fluid materials elevate classic shirts to confident menswear blouses, while flared bottoms and sleeve can add chic fluidity and movement to the look. The need for coziness also proposes a homestead homme for AW23, which is deliberately inspired by traditional bucolic lifestyles. Kitchen-interior elements or mundane household objects propose inspiration for prints and details here. Moving to another classical narrative, new masculinity can opt for gentle Americana styles. Dressy satin shirts and florals can be integrated on western essentials here. For the most artsy and intellectual consumer, the trend can follow layered and deconstructed silhouettes to generate comforting soft superpositions and volumes. Rough edges and curated art graphics are balancing the fluid layering and allude to the process of poetic intuition.

Trend Direction: Smart Solution

keywords WORK & LIFE BALANCE – CONCIOUS – ACADEMIC – MODULAR – VERSATILE – GENDERLESS

A smarter approach to design. A more pragmatic approach is followed by novel and smarter solutions for 2023. To regain control will mean to demand for more consistency and transparency of things. To match dynamic lifestyles and mindful attitudes, tranquil functionality emerges. New lifestyles and new conscious priorities demand products that promise to withstand the course of time. With a focus on sustainable simplicity and functional design, this trend will provide a clear-eyed and decluttered vision of the world to elevate space for a concrete future. Such life with intent demands products with modular and timeless design. This reductive approach to owning things translates into more stylized aesthetics, inspired by academia or tailoring, which are rooted in a streamlined and innovative understanding of luxury. 

For this story, a classic theme is re-proposed with a fresh and modern edge. The alluring retro vibe of light and dark browns is enriched by pops of deep strong red. Responding to a need for innovation, despite the perseverance of heritage, this palette shows how we can propose new traditions. Modernity and the past can co-exist and their intense contrasts can be the solution to current struggles. Defining a past and a future to explore the present looks towards clear and cooling shades that retain our focus.

Smart solutions integrates smoothed-out masculine codes to womenswear wardrobes.  For AW23, the trend proposes a new concept of soft living. Focusing on innovative and versatile knitwear, far beyond the sweater, streamlined and stylized designs will offer smoothed out edges. The look provides a touch of comfortable minimalism that is much needed after chaotic periods. Smart performance items seek to update the wardrobe in order to fit the needs of more dynamic lives. Intelligently fusing sporty elements and and traditional business attire will propose a balanced look here. For the most fashionable cohort, new tailoring will see more innovative interpretations of traditional tailoring pieces, focusing on experimental details and transformable functions. This approach can propose solutions to rework overstock or thrifted garments and answers to needs for circularity. Lastly, young and thrift-inspired cohorts will push their new aesthetics towards grandpa-prep, a style that is influences by academia and menswear essentials. The garments that seem taken from an elderly men’s wardrobe are appropriated for a modern and fashionable consumer via cropping or synching of the silhouette now. 

For menswear, a distinct reinterpretation of current business casual Normcore codes is essential for reassuring and clever design. For AW23, luxe hybrids can propose exciting updates of basic styles, including shirts, jackets or puffers. By rethinking the purpose of classic products with modular and transformable elements, new pieces emerge as fashionable, high-end options. Infused by the new workforce, staples seem more simplified than ever to focus on better materials. Clever but subtle details maintain a comfortable and put-together character while resonating sophistication in their intelligent conception. For street smart collections, academic and casual universes are merging. Based on autumn palettes and heritage patterns, casual products like tracksuits and sweaters, are put into an interesting context. Sportive color hues and urban details will vice versa casualize preppy cardigans and classic shirts. Another interpretation of smarter looks can be proposed by an Ivy Sleek uniform.  As embedded in the name, silhouettes will offer a contemporary, slightly edgy uniform for future scholars. Based on mysterious darks and superposed styling, a sleek iconic look evolves.