Goodbye simple jumpers! Knitwear is embracing bold storytelling for FW23 to help consumers express their identity. Colorful knit sweaters have grown by +80%, embracing jacquards and intarsia techniques for all-overs, motifs and new appearances. Jumpers and Cardigans are becoming a canvas for multiple design themes and depict current trends from Grunge, Horticulture, New Masculinity and Prep School Academia. Especially distressed and grungy styles are the must-have of the next season, with holes or loose yarns adding a rough look. The aesthetic has been seeing +120% growth in yearly search rates and have a promising business perspective.  Mohair is certainly a new favorite and consumers are spiking searches by +70% YOY now.

For shapes, the influence of new masculinity is adding slim fit silhouettes, dapper Polos and Deep-V shapes for a more fashionable client. Slouchier looks are ideal formal of those new grunge looks and build on elongated sleeves, dropped shoulders and crew or slashed necklines. From a modernist influence, technical zip-ups and half-zip-up products are explored and add an innovative sensibility. Zipped knitwear has increased by +60% in searches over the last year, showing a consumer taste for more engineered styles.  The futuristic look can be enhanced by plastron elements and new textures. Dive deeper into the new knitwear pieces and aesthetics below: