Serene & Hardcore – Graphics & Prints for FW23 Menswear are exploring several trends that are beginning to manifest currently, yet explore new and unexpected ways. While some core looks, such as artful prints or animal, become more abstract and vague others become even more realistic and precise, displaying a very dualistic state of mind. The biggest influences are most certainly a somber and dystopic moment, in contrast to another inspirational stream of effortless joy and childish ease. The individual in relation to its community or in relation to the planet are becoming predominant themes. Messages and statements, doodles and full-face representations of humankind capture such a new understanding of a more humanistic society.

At the same time, subculture and rebellion remain not to miss, considering the big rise in gothic-inspired fashion. From studs to hardcore fonts, darker collages and the effects of photos or polaroids – the nocturnal and seductive feel is relevant for FW23 graphic choices. Tartan is back with +180% growth in search rates, but in a subcultural way can be explored with fresh overlays, such as florals or text. Anime T-Shirts also went up by +200% over the last year, adding youthful moments to the mix with comic inspirations, doodles and patches for an ironic scholar vibe.

Feeling more post-human, spiritual X-Rays, psychedelic themes and creative new marble and wave structures are reflecting a woke spiritual zeitgeist. From spiritual to nature, precise camouflages composed of autumnal branches, horticulture graphics, large sceneries and gentle animal prints underline a photorealistic approach to the beauty of our environment.