For AW23, womenswear is looking at design inspirations from thrifting and up-cycling to focus on more local and sustainable fashion. One design themes, rags to riches, will exploit the possibilities to rethink and reform garments. In an approach of make-it-your own rather than simply do-it-yourself, the style is taking individuality to the next level. Being unique and being bold has consumers feel more connected to their inner selves again and breaking with the uniformity of beauty ideals. Apart from that, active avant-garde is a design story that will take a closer look at sporty styles to take them out of their niche. As consumers understand the importance of movement more than ever before now, activity and sport are becoming inspirational starting points again. Generally, this woke generation of consumers is embracing a more vocal and dynamic power now. The possibility to reflect an opinion, without even speaking, is taking an almost ghandi-esque approach to protest. Messages and statements will enrich rather basic pieces by adding a real sense of purpose now. Talking about activities and sport for AW23, design will seek to explore skiing themes. Inspired by retro looks from the 70s and 80s, the ski look follows more artistic and creative ways now. The artful alps look connects to collaborations of performance labels and creatives that amped up in recent years and appeal to consumer’s vision of community and collaboration.