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FW23 Design Direction: Smart Solution

Clearer Visions.

Smart solutions integrates smoothed-out masculine codes to womenswear wardrobes.  For AW23, the trend proposes a new concept of soft living. Focusing on innovative and versatile knitwear, far beyond the sweater, streamlined and stylized designs will offer smoothed out edges. The look provides a touch of comfortable minimalism that is much needed after chaotic periods. Smart performance items seek to update the wardrobe in order to fit the needs of more dynamic lives. Intelligently fusing sporty elements and and traditional business attire will propose a balanced look here. For the most fashionable cohort, new tailoring will see more innovative interpretations of traditional tailoring pieces, focusing on experimental details and transformable functions. This approach can propose solutions to rework overstock or thrifted garments and answers to needs for circularity. Lastly, young and thrift-inspired cohorts will push their new aesthetics towards grandpa-prep, a style that is influences by academia and menswear essentials. The garments that seem taken from an elderly men’s wardrobe are appropriated for a modern and fashionable consumer via cropping or synching of the silhouette now. 

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