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FW23 Design Direction: Crypto Punks

Virtual Insanity.

For crypto punks, streetwear and teenage universes are essential stylistic drivers. Younger generations are exploring their possibilities to build a life with the possibilities of Web 3.0. The possibilities of NFTs and digital design will be creating a #glitchcore influence. Gaming and cartoon elements will serve as color and print inspiration and update unexpected pieces from tailoring to classic jerseys styles. The current subversive aesthetics within the womenswear market remains and will experience a push towards the world of hidden desires and digital dominatrix themes. Platforms like onlyfans are gaining increasing popularity. This growth shows that sexuality is entering the public eye more than ever, pushing for a kinky or fetish-driven style. While this trend remains edgy, it is an important driver within the change-making spirit of our zeitgeist. Womenswear is currently infused with strong subculture influences that trace back to the Y2K nostalgia within fashion. The great grunge will propose an authentic grunge look for AW23. Based on used and washed-out pieces in oversized fits, the style aims to de-emphasize the silhouette and juxtapose the hyper-sexuality of dominatrix-driven styles. Lastly, a taste for  engine energies defines trends related to motor-sports and racing styles. Leather remains a leading material and padded jackets or belts can suggest elements of motor-cycling uniforms, resonating the desire for an adrenaline-rush and more intense experiences. 

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