New Foundations. In 2023, consumers will be setting the foundations for their long-awaited future. People will be looking ahead and proactively contribute to the world’s development. Their optimism will feel more grounded in what is actually possible and aspirational, looking towards primal knowledge and technological solutions. After the crisis, the excited and roaring period of fun is going to tone down, so that consumers can begin to re-align their thoughts. The collective drive to build a better tomorrow will take a post-humanist approach that considers more than just people but extends to their entire eco-system. For 2023, setting the correct fundament for a prosperous future means to re-invent the relationships of people, planet, objects and time. A collective and dynamic generation will acknowledge the  interconnectedness of  things to establish systems that focus on support community, identity and the environment in equal parts. The next year will also see consumers augment their imagination and enhance sensations for richer, more intensified experiences (in the real-world and online). This enhancement will feed consumer’s sensory desires after a long period of emotional and physical numbness. Overall, people will look towards more intelligent design solutions that can match new lifestyles and changed value sets. And as we explore the endless possibilities of primal knowledge up to the metaverse, our creativity will be stimulated by familiar and unknown worlds in order to drive us towards true re-invented and improvement. 

The Curator. The growing complexity of today’s life and the numerous changes of  recent years are causing anxiety and paralysis for a great number of consumers. The Curator describes this consumer, who is most affected by the uncertainty and distress of the current chaos and uncertainty. As a consequence, this consumer aims for stability and re-assurance that will help him feel prepared for any further changes. This consumer feels as if knowing the future, good or bad, seems more comforting than not knowing at all. With a sense of realistic optimism, these people are pursuing stability through conscious decisions and more grounded design, trying to avoid tractions. They might opt for slower routines to leave room for consideration and care. From self-care to the balance of surrounding factors, intellectual reflections seem crucial here . Despite control and consistency , there will remain enough room to refresh ideas and foster creative inspiration to build entirely new traditions out of old ones. 

Treasured. To feel somewhat secure, consumers will increasingly value the past that appears to be the only certain and stable component to rely on. Their need for nostalgia and the preservation of heritage is accompanied by a set of new values, it understands that the past will need refreshment for 2023. Treasured dives into the archives, while acknowledging that the past has shown to be imperfect and is in need for reinterpretation.The romanticizing of historic objects and the comfort of the homey environment establishes familiarity and soothing. Treasured will re-consider objects and strip-off their previous norms and standards. A radical liberation of rules will shed stereotypes to leave enough room for uniqueness, imperfection and the odd. Treasured leaves space for all spectrums of age, gender, aesthetic and beauty. It encourages people to diversify and explore their emotions and feelings, in a neo-romantic manner.

Smart Solutions. A more pragmatic approach is followed by novel and smarter solutions for 2023. To regain control will mean to demand for more consistency and transparency of things. To match dynamic lifestyles and mindful attitudes, tranquil functionality emerges. New lifestyles and new conscious priorities demand products that promise to withstand the course of time. With a focus on sustainable simplicity and functional design, this trend will provide a clear-eyed and decluttered vision of the world to elevate space for a concrete future. Such life with intent demands products with modular and timeless design. This reductive approach to owning things translates into more stylized aesthetics, inspired by academia or tailoring, which are rooted in a streamlined and innovative understanding of luxury. 

The Pathfinder. The quest towards the future takes us into new territories, which lay aside from our visible reality and are embedded in the ancestral energies of the planet. Today’s need to always be online, daring environmental urges and political instabilities, lead to consumers crave reality and guidance. They will explore other dimensions of world to add new facets to their present. Consumers will reach for fuller experiences and deeper meanings of things. This trend will pursue a sense of being, which is far beyond the man-made realities of our zeitgeist. As interests in manifesting and ancient spirituality are rising, the pathfinder steps into the world of the unknown, accompanied by feelings of awe and faith. This new desire for mysteries acknowledges the difficulty to match the human core with current values. The pathfinder will strive for a collective awakening. With a set rebirth that will put us in sync with our selves, each other and nature, consumers will find their real purpose of life. By finding the answers to those existential questions, there will be more room left to focus on pursuing the greater good of humankind and its prosperous future.

Promised Land. This trend will find its way back to the roots, back to earth and nature. In 2023, embedded in a feeling of primal warmth, this trend aspires for holistic independence that will come along holistic, post-traumatic growth. This trend defines both, exploration and introspection. Inspired by ancestral hunters and gatherers, this consumer will explore the energies of pure nature and begin to collect keepsakes, including talismans or unique natural finds that can serve as a future compass of positive energy throughout life. The strong desire for detox and purification will put wellness over works and the planet over profit, manifesting clear value changes within society. Caring and repairing will become more important, as well as the understanding of nature’s therapeutic effects that can be retained in craw craft and handmade items. Rustic aesthetics will provide a nurturing and homely feeling of pure nature to remind us of where we come from. This trend is putting our existence into perspective and helps us to reconnect strongly with our primal roots. 

Nocturnal Allure. The deeper meaning behind reality seems lots within our contemporary world and consumers seem to reach for new mysteries beyond the physical. The exploration of nocturnal worlds, darknesses and somewhat ghostly realms will create new possibilities for phantasmic escapes and guidance. Thanks to feelings of awe, rather than fear, consumers are beginning to face their darkness and transcend into a midnight world of ancient rituals, illusion and gloomy alchemy. Spiritual and magical energies are being welcomed to fill the void of crisis and unfold new faith or otherworldly guidance. Astrology and other forms of subconscious healing will see consumers connect with the mystic nature of life again and develop tastes for shadowed rituals and ancient symbolism. As curiosity  peers far into hidden territories, it explores the soul and imagination equally. In opposition to current toxic positivity, the trend is pushing for the acceptance of difficulties and fears. With a growing appreciation of the dark it will propose a new understanding of hope.

The Networker. This troubled virtuoso defines a future client, who strives for  viral satisfaction and new forms of community. The dynamic and revolutionary consumer is on a mission to reform and shape a revolutionary generation. Re-thinking all the aspects of life will liberate new ways of working, understandings of success and concepts of ownership. Collaboration will be put over competition and install a communal spirit at the root of every decision and direction while approaching the future. This woke consumer can also be defined as the new-gen hustler. To him, future living sees a repositioning of work and life. It will also reconcile the digital and physical, while embracing the opportunities of co-creation, co-owning, freedom and loyalty. These shifts in attitudes will lead to true innovation for 2023. The networker will overcome the overwhelming self-improvement for the improvement of community and accept the general state of emotional plurality and human imperfections. This trend is revealing the opportunity and beauty in contrasts and diversity.

Y-Collective. Why? How did we end up here? Those questions will be guiding a  2023 trend that aspires to develop entirely new and improved structures within society. Seeing community as it should be, for its values of support and loyalty will emphasize individuality as part of a bigger collective. A new generation will do things their own way and at their own pace. Far from being lazy, efficient pursuits see 2023 translate into a time for art, activism and activity. Uniqueness will outweigh conformity on all levels, causing hobbies to gain in importance again. From DIY to sports, the youthful influences of experimentation and creativity are  redefining own interests and enable new peer groups to form. Positive and real change will evolve from the acceptation of greater self-love and self-expression. Connecting with each-other will be the main foundation to push for other transformations that can only be achieved as a strong and powerful community.

Crypto Punks. This consumer trend is exploring all possibilities of digital life. Shifting between games and real-life experiences, a new community will look to invest into NFTs in order to unlock possibilities within the real world. The crypto punk revolts through the creative destruction of existing systems. Embracing the freedom and vision of a decentralized and collaborative future, will propose new creative stimuli. Augmented by new digital tools and the valuation of authenticity and equality, sees those people set their own fundaments within an entirely new world of Web 3.0. This trend appreciates all benefits of digitalization to create a world where literally everything is possible. Their revolt is  defining new physical and unreal spaces and drive updated patterns of real and digital consumption, trying to escape the reigns of the current system.  

The Pioneer. There seems to be one common ground, one shared aim for 2023: The world that we are about to rebuild should be different from the one before. Our imaginations will be seeking to expand the limits of our known possibilities to understand which paths are possible and desirable to create something different. By enhancing our fast-paced world we will pursue a betterment of all. As consumers have come to witness the limits of our current lives and methods throughout the recent crisis, known dynamics have proven to be unsuccessful due to their own complexity and rigidity. Over the next few years, consumers will begin to drive true innovation and explore possible lives that will aim for constant renewal and improvement without the cost of people and planet. Leading pioneers might consider new worlds and hybris to relieve us from the daring issues of our pressured environments. With growing possibilities of technology, the core belief in humankind is enriched. This tendency will expand minds and senses, while supercharging our health and immunity so we can withstand new ecosystems within the future.  Driven by the excitement that is hidden within change and the unknown,  synergies of tech and the real world are coming to the forefront to break barriers of the imaginable and develop regeneration. New intelligent and protective products will enhance feelings and experiences to strengthen what makes us human as we step away from our natural habitats. 

Flexworld. The possibilities of novel technologies are endless and will define innovations that pursue a greater vision for humankind in the future. New flex-worlds will add more dimensions to our current reality, proposing regenerative solutions that can tackle and escape the threats of climate and pandemic catastrophes. Lab-grown and phygital experiments will become of interest as more free and inventive visions will radically reassess our ways of producing and doing things. Thinking outside of the box to expand ideas into the seemingly impossible. Reaching for innovation seems inevitable as previous solutions have failed to provide the  necessary solutions for current struggles of climate change and loneliness. Almost utopian pursuits, will be the imperative reaction to place hope on technology to connect the dots. At the same time, new innovations will restitute our sensory experiences to limit long lastingly affects on this integral part of human beings. Visuality and tactility will become equally as important as a sustainable approach.

Martian Ice. 2023 will be expanding our trails into the solar system. The pandemic and the war have given us a taste of the apocalypse and certain are harnessing stronger survival instincts. To take the possibilities of technologies one step further, people will literally leave planet earth behind. Curious explorations will project consumers far-away into space in order to begin the construction of new communities and settlements.  A pursuit to protect humankind evolves as our terrestrial solutions seem impossible to sustain our species longterm. Self-proclaimed heroes will be guided by their collective dream to persevere our kind in this doomed and uncertain era. With a new planet, they hope for new ways and possibilities of how life can evolve. Protective armors will become an integral part of survivalist being as consumers will need to shield and secure their existence in those unknown territories.