The FW22 Trend Story Curated Classics proposes an evolution to the ongoing trend for #backtoschool and #thrifted styles. Especially the latter has become a strong aesthetic influence and will remain key in an era post-pandemic. The interest in curated vintage finds is growing at a stable pace. Searches for second hand clothes have been up by +120% compared to the last year and have a steadily growing perspective. The shift towards retro classics is related to macro-trends of increased sustainable interests, nostalgic refuge and empowered individualism. To consumers, the classic styles incorporate a sense of longevity and henceforth propose the possibility of exceeding trends and lasting a lifetime. This aspect is not only driven by environmental concerns, but equally by a recessionary mindset, which longs for more secure financial choices. As a result, the chic, intellectual and academia styles of the past are infused with a casual streetwear-edge. This style mix is able to generate a contemporary look.
In terms of products, this means reinventing the archives. Compiling authentic retro pieces for inspiration is crucial here. Mixing and fusing such vintage styles with modern and casual daywear will freshen up the pieces. Such hybrid products are translating the old and new in order to prepare us for a new tomorrow. This approach of rethinking what is there, improving and innovating it to then rebuild a world from the ground up, is not only evident for the trend of curated classics, but similarly translates into general societal sentiments. Driven by hope, the enlightened consumer is now looking towards the future with commitment and a visionary mindset.
The color palette draws upon this positivity. Next to classic color staples, such as beige and brown, which create the fundament, colorful add-ins evoke enthusiasm. New bolds for the season include lilac, harvest yellow and passionate red. Those colors reference the younger and collegiate elements of this trend and spice up the mood. Khaki, as one of the main colors for FW22 is a highlight for transeasonal pieces and proposes an alternative option for traditional blues and grays, especially with regards to elevated basics. Take a look at the key pieces, which are linked to this concept and are able to add youthfully casual hues to your assortments.