Back to the future!

For FW22 designers have looked towards the otherworldly for print inspiration. From extraterrestrial animal updates and botanics that seem gaming-appropriate to digital distortions, the buzzwords NFT and metaverse have strongly influenced graphic choices. As a rather somber season, those prints resonate a distinct sense of dystopia. Attached to this villainous spirit, bold slogans with daring messages and undressing X-Ray prints introduced fresh and subversive ideas. With a turn towards more local and terrestrial spheres, novelty is proposed with landscape prints. This scenic influence is strongly impacted by our quest for new territory and translates various graphics that are directly inspired by our surroundings or by our imagination of far-away places. More abstractly, heritage and ethnic designs allude to our communal awakening and traces of soil that feel faded and organic are offering a calming vibe. Talking about heritage, archive florals, asian wallpapers and updated tailoring patterns were a favored designer’s choice for FW22. To have the full data overview, take a look at the quantitative analysis below.

Looking at the global FW22 print assortment, our quantitative analysis detected stripes, florals, graphics and checks as the leading prints across the range, taking a share of 62%. Stripes account for 20% of assortments, gaining +46% from last winter. Florals have gained +22% from FW21 and have a strong visibility too. Graphic prints are decreasing, but still represent 13% of prints and patterns, while geometrics make up for 5% and checks for 10%. Talking about classic prints, this season tartan (+110%) and houndstooth (+24%) are making their big come back, being presented in more than 100 outfits. Related to a neo punk trend, slogans (+60%) and figures (+11%) are amping up as well.
Animal remains a staple print, gaining +14% YOY and representing 4% of the overall range. Arty prints are adding painted or digital effects to the shows and gained  +6,5% in visibility.
While the nostalgic trend is giving way to tapestry prints, gaining +150% YOY and has demonstrated to be similarly appealing across the menswear shows.
Blurred prints and tie-dye effects inspired by nature or an ethnic reminiscence maintain their importance for the next season and account for 3% of prints during the FW22 fashion shows.