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FW22: Printed Puffers

Fashionably Protected

The continuous interest in exploring the outdoors demands for garments that make us feel protected in nature. At the same time, more and more people seek to embrace the enchanting spirits of the moment and feel dressed-up again. Consequently, printed puffers are one of the biggest outerwear trends to consider for next season. Not only do they offer us cocooning and functional qualities, but their print design adds a more fashionable and chic appeal. The success of TheNorthFace x Gucci capsule has been a strong signal that outdoor is becoming more and more influenced by strong fashion codes. Creativity and hybrid experimentations are a must to interpret puffers, parka and outerwear in general, and Moncler was a precursor on that concept with Moncler Genius. To confirm the strong outdoor trend, the past fashion shows have shown a clear inspiration to the mountains, to a raw and wild nature and to winter sports. Not by chance, designer were presenting 200 puffer styles, which manifests a growth index of +25% year on year.

Printed puffers represent 22% of this product offer. Meanwhile animal print was the most visible pattern by quantity (28%), florals are definitely the pattern to bet on, especially for Italian and Spanish market. Following the print trends, retro geometrics and logo graphics are going to be a safe bet for FW22. To go further on that trend, add new quilted patterns on your puffer to enhance these patterns or cross those print directions with other products as parkas and windbreakers.