The Book Club is a FW22 trendstory for Junior and Kids collections. While #backtoschool styles are a yearly staple for kids collections. The lack of physical school experiences during the pandemic has increased the importance of returning to the classrooms. Finally, kids are able to embrace the experiences of school days again. The reminiscence of school lunches with friends, of playing tricks in the classroom and of laughing in the library have resurfaced retro themes. Facing the digital reality of the educational system, it seems almost poetic to think about the non-digital, carefree days of the past. As a result, this trend embraces not only concepts of traditional school uniforms and preppy countryside looks, but also includes more casual varsity and street elements. The symbiosis of those two influences surfaces a dress code for the smartened-up cool kids of tomorrow.
The color palette represents the easy intellectualism. Grounding shades include beige, khaki and a saturated harvest yellow. More quirky and joyful hues are introduced with FW22 trend colors of lilac, red and a digital blue. For this trend direction, the core pieces to consider are bomber jackets, trenches, varsity sweaters and knits as well as checked tailoring or pleated mini skirt styles. Badges and Flocking will be a key embellishment for the collegiate look. At the same time, adding preppy trims like statement buttons or contrasting stripes will be crucial to introduce a classical feel. While traditional classics are shaping the silhouettes, the coloring and finishing are bringing novelty.. Sustaining a touch of casual and rebellion is loosening up the stiff styles of the past and making sure that corona-comfort is sustained for juniors.