It is the time of the year again that department store windows are turning into stories of joy and billboards become a canvas for holiday charms and family gatherings. After missing out on social and family time during the pandemic, the ability to attend events again lifts the stakes for festive collections. Their importance to convey diverse consumer sentiments and value shifts is essential. As a noticeable shift in holiday communication has taken place, the festive drop needs to move on from its slightly dusted obligatory duty. The integration of augmented and virtual reality is driving digital worlds for shopping and animations, as seen in the recent Ferragamo gift store, or creates imaginative wintery landscapes in short films, such as the snowy LA of Prada has demonstrated.
Such a virtual realm has begun to infused design concepts stylistically as well. A metaverse twist adds a sense of futuristic sci-fi and surreal dreamlands, while more casual attire is sought-after to feel more authentic. As keywords like heritage and nostalgia are all about unleashing a feeling of togetherness, a wast majority of campaigns still sets on uplifting party stories. including decadent dinner parties and fun parades. There are new uplifting party influences as well, stemming from the current 2000s-mania and the royal core trend. Find new relevant festive trends below: