By analyzing the magnitude and evolution of several denim trends on Instagram and Fashion Shows, Livetrend has uncovered the products, washes and details that will be relevant for FW22.
In a challenged market, Denim remains a reliable category. Jeans not only resonate a sense of durability, timelessness and reassurance- but- the comfort pieces incorporate versatile properties that make them easily styled up or down. Conscious denim also remains an important driver. Searches for sustainable and eco-friendly denim have increased by 100% over the past month. For FW22 this means increasing the sourcing of organic cotton and updating old harmful processes of dying and washing. Now, more natural or retro inspired styles are becoming important. Inspirations of the 1970s-1990s, finding interpretations within reworked archive and thrifted styles, are undeniable as consumers look for a sense of nostalgic comfort within their wardrobes.