The next FW 22/23 season will need to design for complex emotion. Embracing NEW HORIZONS in a period of reset that demands us to explore, dream and connect is going to become a crucial factor. With regenerated strength we are moving into more fertile and dynamic territories and encourage radical reforms. A heightened freedom of expression results in hybrid aesthetics, which balance opposing elements like action and reflection, leveraging community while celebrating individuality, submerging into digital worlds while continuously learning to appreciating the real.
How are colors able to capture such differentiated feelings within the next season?
The main senses have been constricted for an extended period now and as a result a feeling of senselessness, both figuratively and literally, has crawled into our lives. To tackle the restriction of vision, which has become all digital, colors are embracing a digitally enhanced and boosting effect that transcends through the displays. At the same time a focus on reflection and mindfulness introduces a more serene and unified interpretation of color palettes. The unifier of such opposing nuances might be nature. The concept of a new meta verse seems to also impact and inform design for FW22. A symbiosis that inspires dreams and digital hues in a balanced yet boosting manner and provides an anchor within a post-crisis setting.