With consumers turning to heritage pieces with trans-seasonal character, cable knits are the product they will increasingly invest in. The vintage yet timeless feel of cables promises a long lasting appeal. Playful and more innovative placements of cable knits can add a youthful spirit to those classic, take a look at Wandering or Ports for some fresh cable knit variations.
With the famous Harry Styles Cardigan and the DIY-Knitting craze that followed, the way was paved for the arrival of the extra-chunky knits. Consumers have developed a feel for artisanal, handcrafted products and continue to appreciate products that resonate individuality and comfort at the same time. The plushy knits of Everlane and Louis Vuitton are tapping into the coziness boost and need for tactility ,that is expected to remain relevant during the next FW season.
There is an increasing taste for preppy and posh aesthetics growing along consumers. The escape into nostalgic country-club phantasies occuring during the recessionary period which came along the health-crisis in 2020. Those preppy check are great for cardigans and sets, but also as a highlight accessories in bold colors, as TheOpenProduct shows.
H & M
Another interpretation of consumer’s taste for creativity can be found in other crafty, almost crochet like adaptions for FW21. According to Livetrend data crafty knits have grown 60% since last year. Consumers treasure the longevity of such unique products, since they evoke a more personal feel towards the product. Patchwork elements as H&M and Dsquared are showing enhance the unique character of those products and are a great way to integrate circular production cycles.
The “Bejeweled Trend” has start hitting the fashion aesthetic and knits are no exception. The increased need for dressing up and the joy of flamboyant elegance will push this trend into FW21, gaining a more mainstream status. Those bejeweled knit pieces break the sobriety and minimalism of loungewear, adding a panache of eccentricity and show-off. They guarantee sparkle and counteract the sometimes dusty appeal of plain knits.
The knitted vest gains importance as a versatile and season-less piece. Especially popular on Instagram, the smart and casual outfits are popular across Millenials and Gen-Z. Oversized andminimal as Zara and TheFrankieShop show or in a more preppy modest aesthetic like Ganni or @couturekulten, the vest is guaranteed to upgrade every outfit, while serving warmth and coziness.
Consumers turn towards heritage products, as the folkloric jumper. Those jumpers feel very authentic, sometimes even tap into an Ugly-Jumper category as Patricia Pepe shows with irony. Those knitted sweaters celebrate traditional patterns from around the world and offer a great way to display your color palette within one product.Extra softness and tactility can be added through brushed yarns or purposeful imperfections.
Preen By Thornton Bregazzi
Those knit jumpers nod to the nostalgia of the 80s and extend the taste for bold shoulders that has hit the runways for SS21. With a focus on the shoulder, this piece is great for Zoom-Calls and Home-Office. This piece offers huge creative potential in terms of the knit-construction, as it can create a 3-D-effect as in Isabel Marant or can be simplified and layered as IRO shows
House of Sunny
Oak + Fort
Those organic motif jumpers are updating the Tie-Dye and Army Aesthetic of the past-seasons in a joyful way. These knits explore moods of enchanting colors and work great as trans-seasonal pieces for fall. Chose organic structures within your construction or print the knit piece after it is finished to achieve such an updated Camouflage look. House of Sunny and Celine can be a great source of reference.
Public Store Tokyo
A market that demands value and versatility will appreciate the benefits of the new transformable jumpers for FW21. Great for transitional periods or different daytimes, the buttoning details bring increased functionality to the product. Buttoning-off the sleeves consumers can achieve the Vest-Look and tap into another big trend of the season.
Oak + Fort
Cardigan trend starts during prefall 20 and has been a growing trend, announced to be +66% YOY. Starting from micro cardigans, with pastel colours and preppy details, the trend is layering with maxi cardigans and cosy elongated versions. New fluid lifestyle is bringing indoor outdoor and loungewear to the next level. Knitwear is and will be a growing product category that needs creative multiple interpretations.
Matching sets are a safe bet for FW21. The trend for more put-together stay-at-home, loungewear-styles made knitwear sets a new it-piece in 2020 and the power of add-on sales and versatility of two or three-piece looks will remain a demanded feature in the upcoming Fall/Winter season as well. Zara and Vicolo are perfectly capturing the comfy feel of a full knitwear look, while Helmsted takes a more creative approach via all-over patterns or Reformation and Staud that are feeling more romantic through nostalgic open-work.
A trend-detail for FW21 is by far the polo collar. No matter if combined with simpler sweatshirts or the new H-line dress silhouettes, this collar adds a smart casual touch to any garment. The slightly dressy look, comes with a new taste for timeless staples and should not be forgotten to be explored. For contemporary looks chose either oversized or tight-fitting shapes to channel the crisp look of this heritage detail.
Fall Winter 21-22 will be a high season for cozy knitwear. The continuous transition into more fluid lifestyles, which accelerates the turn towards more versatile and more comfortable wardrobes, puts knitwear products in focus. According to Livetrend data, knit is experiencing a 47% growth vs last year. This focus demands for creativity to propose products for an evermore demanding clientele.
Livetrend technology has gathered not only the latest knit-updates but also the key-pieces that have spread across e-commerce, Instagram and over the catwalks. We can see the great return of cable knits and natural yarns, as opposed to a stable taste for artisanal and crafty aesthetics or bold jewelry elements.
Because consumers seek protection and comfort in their knits, opt for extreme softness in yarns and choose wider shapes and versatile fits. In general versatility seems to be the keyword of the season, try to tap into trans-seasonal products like the vest or three-piece sets.
Our forecasting, which mixes data-analysis and human intelligence, gives you a mark to define a stable, increasing or a hot trends, thanks to the icon in the upper left corner of each trend.