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FW20 Runway Print&Patterns Analysis

Never get enough of the checks


Are the number of outfits presented with checks this FW20. It represents on his own nearly 10% of the global looks of the fashion weeks.
The plaid remains the most popular pattern for this season as well. From New York, to Milan and all the way to Paris, this pattern has dominated the catwalks. Interpreted in many ways, the tartan extraordinarily adapts and transforms according to the brand’s vision. From a punk point of view by Marc Jacobs et Monse, revisited and deconstructed by Burberry and in graphic style by Stella Mc Cartney. It has been used to create a bourgeois allure by Saint Laurent or Ladylike style by MiuMiu and N.21, and to add a “college girl” touch by Dior.
This trend seems to last and not give a way for fall winter 2020, meanwhile the animal print, its FW19 biggest rival  is loosing appeal.

Biggest growth versus FW19







The paisley continues to impose itself, as it had already risen in the SS20 trends. This pattern is growing by 50% compared to summer and 155% compared to the winter 2019 fashion shows. The examples to follow for this trend are Fendi, Celine and Chloé.
Patchwork is one of the big emerging trends. The return of patchwork comes from the changes that the fashion industry is working to reduce waste and work on up-cycling, in search of greater ecological sustainability. In fact, we find real patchwork made of mixes of different fabrics, but for printing it translates into a mix&match of patterns. The most striking examples for these prints are to be found at Givenchy, Msgm, Koché, Kenzo, Chloé and Roksanda. Graphically speaking, this winter the geometric patterns have stood out. The graphic motifs made of rhombuses, triangles, chevrons, play with color contrasts to create a strong and decisive visual impact. The motifs are quite big, to the point of creating color block effects. Beautiful examples from Alexander Mc Queen, Marni, Boss, Christopher Kane, Erdem, Hermès and Givenchy.

Biggest drop down versus FW19





After several seasons where the animal print has been the must-have print, we finally see the life curve of this trend go downhill. The animalier loses 22% compared to winter 2019, thus giving the first sign of decline. Obviously it has not disappeared at all, and many brands have presented leopard motifs. But in the animal prints as a whole, the zebra still holds its course (+5%), certainly because it is the most graphic among the animal motifs. Keep an eye on the cow print, which presented in several Off-White outfits is already viral.
The tie-dye is the pattern with the highest decreasing rate. Although it seems obvious for a winter season, where it is certainly difficult to exploit, it must be remembered that it was still one of the reasons in vogue for prefalls. So it probably still makes sense to use it for the first deliveries of the season.