Coachella is back and people are celebrating. The return of the iconic music festival was flooded with joyful and hedonistic designs, surprising Normcore outfits, as well as nostalgic style references. The 2022 edition of the Coachella Valley Music Festival did not disappointing iconic fashion moments. The 70s and 2000s have shown to be the top decades for retro style reference this season. The 70’s comeback was accompanied by bell-bottoms, crochet and lava-lamp prints.

Center Stage for Festival Fashion

During the festival, people took full advantage of shedding lavers. Celebrating the sun on the skin to soak up as much Vitamin D as possible, this year’s edition presents us with an array of extravagant mini styles, inspired by swimwear and lingerie. The sensual anecdote of new femininity and its adherent body celebration pushes festival attire to an even more experimental level. Skin-liberation is key, as women reveal their bodies in multiple ways: from daring cut-outs, transparent materials to low-rise bottoms and cropped tops. Here, Y2K-mania and fetishwear are finding their interpretation.

Wild West

The iconic cowboy and western look is not fading away for festivals, with clicks increasing in cowboy hats by 143% and cowboy boots by 54%. With distinct Americana anecdotes, the music-focused rock spirit and the festival's desert vibe are emphasized.

Desert Vixen

The festival has turned into a place to celebrate womanhood in its most goddess-like form. Creating figures of beauty and indulgence, females took-on the look of otherworldly creatures and create a spiritual and mystic gliss.

Female Fetish

Fetishfashion is infiltrating edgier RTW markets and for festivals, the kinky styles can propose their most authentic and bold interpretations. From lace-up, leather and choker elements, the daring look shows how people are exploring their sexuality in more and more open and liberating ways.

Millenial Mode

Festival seem to be set in the 2000s these days. The distinct Y2K flashback is introducing low-rise (+11%) baggy pants, minis, cropped tops and sheer blouses covered in girlish pinks and butterfly designs. The more tacky, the more iconic the style becomes for youth audiences during festival season.

Romantic Twist

While consumers are no longer dealing of celebrations and occasion, their dreaminess remains. Ruffled tops (+17%) and prairie-esque dresses were a favorite. A niche trend for festivals is composed by feminine and romantic elements, strongly inspired by decadent regency fashion and delicate lingerie pieces.

Raimbow Trip

The Woodstock vibe of freedom, optimism and love is referred-to during contemporary festivals as well. The idea of community and cause is strongly embedded in the hippie festival and leaves experimentation for crafted crochets (+22% in search compared to the prior month), easy flares and trippy rainbow prints.

New Norms

The no-fuzz Normcore aesthetic has proposed an entirely new wardrobe for the eccentric styles of festival goers. Basic tees, tanks and toned down palettes feel unpretentious and laid-back, while offering easy-to-wear items while dancing and focusing on the music.

Campy Parade

Identity and Inclusivity are an integral part of festivals. The parade look celebrates looks that let consumers be whoever they are. With more and more embellishments, juicy colors and a distinctly tacky sexiness, the campy look is adding fun to the dancefloors.

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