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Fashion Week: SS22 Y2K Flashback

On a mission to dress for ourselves and to enjoy it, designers have explored the limits of self confidence and tastes this SS22 season. Their dive into 2000s archives, an era that has been dubbed as tacky and tasteless, brought fresh enthusiasm to polarizing aesthetics. Previous seasons have already begun to explore nostalgia for the 2000s, an era of fun, sexuality and flip phones. The continuous growth of millennial throwbacks is mainly caused by TikTok and Gen-Z who long for a period of fun and spontaneity.  Cargo-pants, tight cardigans, low-rise flares and mini-skirts are considered as some of the season’s essentials. With a favor for bubblegum pink color ways, rhinestone embellishments, butterfly details and flounces on even shorter hemlines, interpretations of flashback looks feel more realistic than ever. The shows caused déjà-vues of Britney, Christina and Beyonce on MTV and pumped up the volume for louder looks. Flashback must-haves balance both themes of seduction and sport for a youthful, party-ready feel – set to stand out on screens and in real life. 

Y2K FLASHBACK TRENDS

The growth index describes the evolution from SS21 to SS22 Fashion Week. 

LOW RISE

Comerin

RHINESTONE

Andreas Kronthaler

MINI SKIRT

Miu Miu

CARGO

Ermanno Scervino

CROP TOP

Chanel

SS22 LOOKS

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Missoni

image34881498-medium-2

Isabel Marant

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KNWLS

image34777959-medium-2

Marrknull

GCDS

GCDS

Bluemarine

Blumarine

Dolce&Gabanna

Dolce & Gabbana

Versace

Versace

kim-shui-ss22-david-gannon-4-fa85e0

Kim Shui

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Coperni

Not so subtle!

As seen above, the 2000s influence has swept over the runways as no other. While previously the rather kitsch-deemed look was explored by more edgy brands, the big labels like Chanel, Miu Miu, Tom Ford and Dolce & Gabbana, embraced the nostalgic spirit this season. The decade of Britney and co. was by far the most influential of SS22 and statement styles, such as low rise minis, bralettes and crops, altogether covered in rhinestones and teenage graphics are manifesting the look and guarantee some girly and fun highlights for the upcoming season.