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Fall Winter 21 Global Analysis

Global Assortment

The Fall/Winter 2021 collections have launched and Livetrend is able to present you with an in-depth analysis. For a general framework: Ready-to-wear represents 78% of the global assortment, while accessories make up for 22%.

RTW Segmentation

Tops are leading within the assortment, representing 31% of the global product range. They divide into t-shirts with 16% , shirt & blouses with 8% and tops with 7%. T-shirts have increased the most from the last season. Trousers and Jeans are taking the second position within assortments: making up 22% of global RTW collections. Dresses are taking third place, representing 19% of products. In detail: short dresses are the leading trend with 49%, followed by midi lengths at 28%, long dress at 16% and 4% composed by knee-length styles. Another 2% show asymmetrical hemlines. Skirts (5% of the global assortment) are divided into short hems with 41% of the category, midi length with 24% and long skirts with 21% of the range. Talking trends, short skirts increased by 4pts compared to SS21, testifying that the announced ``revenge hem`` is hitting the market.

Accessories Segmentation

Shoes make up for 28% of the global accessory offer, followed by soft accessories at 27%, bags at 21% and jewelry at 16%. Small leather goods comprise for 4%, while perfumes & beauty take a 3% share.

Global Color Palette

To properly analyse current color ranges, Livetrend divides commercial and classic tones from fashionable ones. As Livetrend forecasting has predicted, this season is one of colors. Bright hues represent 49% of the palette, giving away a rather reduced 51% of the share for classic ones. Looking towards the commercial shades, black is predominant within 26% of collections. Neutrals are represented in 12%, showing an increase for this season, while navy blues are decreasing to integrate shades of browns. Brown hues are making a comeback as a trend among the more classic colors, thanks to their proven commercial appeal and focus on nature-driven styles.
Compared to the previous season, green proves to be a stable trend: vivid greens are the hottest tones of the season taking 46,6%, followed by khaki at 33,3%. Light greens and fluo green are important as highlights of winter 21 collections, defining color boosters within the color range. Livetrend technology is continuously tracking such fluos until the end of sales for information about their commercial performance.
Pink is composing 5,5% of the global color palette and 12% within the fashion colors. Fuchsia keeps its importance by reaching 9% of global shares. Regarding palettes, red is coming right after pinks just before metallics. With shiny colors intended to increase until the end of the year. Yellow and purple are representing 6% of the fashion colors and can be considered as the trendy highlights of fall collections. Orange at 4%, balances mainly between medium oranges and brick, but, there are bright and fluorescent highlights as well. To finish, turquoise finds itself at 2% of the range. While navy blues are decreasing, the interest in cobalt and turquoise is rising.
Proportion of Classic vs Fashion Colors
Global Color Range

Fabrics & Composition

A growing sustainable mindset is influencing fabric ranges and brand choices. Vegetal fibers compile for slightly less than synthetic ones within the global range. Their growth is impactful, compared to the past two years. Within synthetic fabrics, recycled ones have experienced a steady growth as well. Artificial fibers are proportioned around 15% of assortments.  Customers are more aware of the subject, leading brands to accordingly re-organizing supply chains, fabric sourcing and product assortments.

Knit and stretchy fabrics are a dominant component of FW21 fabrics, manifesting that comfort is key. Simultaneously, a fresh focus on femininity results in more fluid, sheer and shiny fabrics. Textures that appeal to the senses, such as ribbed or surface treatments are the second most important material. Velvet and satin are visible in several fall collections, despite their comparatively small quantities.

Top RTW Prints & Patterns

Florals are the most representative and commercial pattern of the season, making up for 23% of all prints. Followed by animal prints that are representing 15% and gain 3 pts compared to summer season. For RTW,  leopard, zebra and snake are the most relevant ones, whereas lizard and crocodile are leading within accessory ranges. Checks and stripes are occupying 22% of assortments, followed by geometric patterns and monograms.

For knitwear, openwork is a relevant trend. This season, openworks are more visible than cable knits. Overall, products are focusing on different textures and tactilities by playing with softness and rusticity.
The bohemian influence of FW21 is translated in paisley prints, patchworks and new interpretations of tie&dye.
Whereas an outdoor influence is found within patterns, such as camouflage, which  has been interpreted in new creative ways this season.

Premium Market Average Prices
Premium Market - Accessories Average Prices

Premium Market Price Architecture

For the analysis of ready-to-wear prices, categories are split in two markets : premium and high street. The analysis in done comparing same brands, same period, year on year. The analysis in done by comparing the same brands over the same period, year on year.

For the premium market, the global average price of ready-to-wear decreased by 9,5% compared to last year. Average price was 262 € and it is 237€ this season. The most impacted category are tops with -15%, followed by dresses with -10%, trousers -8,9%, skirts -7,5% and knitwear -4,9%.

Considering accessories, global average prices decreased by 13%. On that decline, bags  are showing a significant price drop of -22% and shoes reduced by -2,4%. While small leather goods are gaining 3%, jewelry also decreased by 27%.

A substantial change in pricing strategy is underway, while actions and initiatives vary across different brands. Before setting your own strategy for FW22, we are at your disposal via the Livetrend Chat to give you further information and details.

High Street Market Price Architecture

High Street markets show global average prices for ready-to wear at 37€, while the average for premium brands sits at 223€. This difference does not only trace back to the different clientele but the product range proportions that strongly differs between the two markets. High Street brands propose more t-shirts within their assortment (18%) than dresses (16,5%). At the same time, the leading categories for premium brands are knitwear 18% and dresses 18%.

For accessories, shoes show the highest average prices. According to the Kantar barometer, from June to August, footwear sales rose by 4% to €2.47 billion globally, exceeding those of 2019 by 2%, which offers a fairer basis for comparison than 2000.

After the increase in petrol, gas and electricity prices, according to IFM Paris, no less than 49% of fashion brands are planning to increase their prices by 0.5% in 2022, with a further 9% preparing to increase them by 5 to 10%, according to data released on 18 November during Fashion Reboot.

High Street Market - RTW Average Prices
High Street Market - Accessories Average Prices

The data you need to master your market

This analysis is done by collecting e-commerce data based on in-stock products during November 2021 .
When comparing premium brands to the high street labels, such as Zara, H&M and Mango, top trends are similar, however microtrends are more developed in the younger market. This season, premium brands are more conservative, selling products that will last over time and have higher commercial values. Fast fashion acts more experimental due to a more attractive pricing for rather seasonal and trendy products. Topwear and knitwear are leading categories for the mass market this winter. Trousers and denims are taking the second position, testifying that tops and pants are the look of the season. Dresses are going to increase from now to the end of the year due to festive drops.
To adjust your FW22 collection plan, make sure to read the analysis of these top categories, highlighting the shifts and the trend directions on the market.