All Things Denim. With the Y2k mania exploding over the past few seasons, denim products experienced a huge spike in interest. With the beginning of this autumn season, boosted creativity has shaken up the market for denim, confirming trend predictions and pointing out a further products to keep under the radar. The slouchy silhouette resonates strongly with influencers who chose this baggy look as their new favored denim shape. The recently popularized mini length is accompanied by the more sophisticated midi-long denim skirt now, enhancing the trending column silhouette. The denim jumpsuit is growing on e-commerces and as a more unisex alternative for the “total denim” aesthetic, moving away from the other 2000s driven styles. Pushing for even more novelty, new experimental shapes, driven by the up-cycling trend create deconstructed silhouettes and surprising details.
Denim Update
The Slouchy Jean
The Denim Corset
The Longuette
The Workwear Look
The Upgraded Piece
Denim Mania.
This analysis is done cross-referencing Instagram streestyle looks during fashion week and e-commerce data of new fall winter collections across the womenswear market. On top you can find the Instagram index of growth and on the bottom the related market data, both comparing year on year. It is the moment for a baggy silhouette, certainly reaching a peak in visibility, but still keeping a commercial potential for the next seasons. The corset is the perfect match to those slouchy bottoms, aligning with the Y2K trend and resonating from luxury to mass market. The denim midi is full of potential: Livetrend’s data shows an increasing visibility with strong adoption into the fashionable cohort, while the market just started to appropriate the trend. For a more in-depth data analysis, connect to your Livetrend Analytics or ask for information via chat.
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17 October 2022