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Color Trend Alert: Rainbows

Igniting Joy

Energizing and mood-boosting palettes have turned out to be of major importance towards the end of the pandemic. Consumers were seeking to create a united sense of optimism and evoke a positive attitude in real-life and on screens. Recent Pre-Fall 2022 collections were also trying to make the summer last longer. Colorful print designs light up the cold season to help us feel better during the dark days. Linked to a celebration of kidskult and queer culture, the rainbow look is guaranteed to celebrate minorities and create an idea of inner rainbows. The therapeutic effects of such creative palettes aims at  being present, joyful and optimistic and open-minded towards ourselves, others and the entire future.