Athleisure represented one of the fastest rising trends in the first part of 2020, with positive growth of 12% when his compound annual growth rate was 7% since 2016.
The rise in number of health-conscious consumers is one of the key factors driving the growth of the global athleisure market. The coronavirus crisis has just boosted the trend spread.
The quarantine changed consumer habits with the need for a practical and comfortable style. Fitness has become one of the major part of daily routine and it is influencing our lifestyle and our approach to this kind of clothes.
Now that the consumer has become accustomed to comfort, he doesn’t want to leave it and find it suitable for several occasions. Dynamic lifestyle choices mean that people prefer clothing that is multi-functional, suitable for the gym and for the office
Athleisure is a consumer-driven trend and is it here to stay, taking new shapes and influencing more and more the daily wardrobe. So that’s why fashionable athleisure products have witnessed surge in demand, due increase in adoption for apparel from female consumers.
Active and athleisure brands have specific design. Multiple cuttings, body conscious design, different textures, and other fashion attributes that are very inspiring for the ready-to-wear.
From sportswear dresses to seamless construction, the activewear market will see further blurring of the lines between sport, lounge and even everyday-wear.
Millennials are considered as the prime customers in the global athleisure market. Moreover, the ongoing trend of healthy ageing has witnessed increased popularity among the senior. This customer is owing to rise in health & fitness associated with ageing. This factor increases the demand for athleisure among elderly consumers, so confirm that this is a universal trend suitable for all kind of target.
In fact, those brands are promoting more and more values as inclusiveness and sustainability and they are a good example of how brand values are driving consumer’s interest.
These are all reason why, athleisure outfits were growing on socials during quarantine and now it is established as a real trend. Some specific products are still worn indoor and outdoor and mixed in everyday wardrobe as we were not doing before. This styling mix & match is going to go further next season towards a real hybridization between tailoring and athleisure, creating a new modern aesthetic.
