Over the past years, sustainability became an integral part of society as climate change became a more urgent matter. Consumers demand transparency in communication and new solutions to take actions within their purchases. Interest in vegan leather is growing, manifested by searches for Vegan Running Shoes increasing by +200% over the last year. While people gained stronger awareness of new options on the market, they started to consider more unconventional niches of sustainable products as well. Searches for Cactus Leather increased by +200% compared to the previous year, while searches for Mushroom Leather Shoes increased by +80%. With plastic remaining an important issue to solve, it is not just by innovating in materials, but also via new recycling solutions that environmental matters can be approached by circular approaches to waste and by clearing landfills for recycled products. Searches for Shoes Made from Recycled Ocean Plastic increased by +70% over the last year, showing that considering such new sustainable-living when designing and producing: answer the impelling need for positive change!














































